YNS Live with NFL Thread Pivot Bryce PerkinsNov 12, 2023
Bryce grew up in Arizona and attended Chandler High School, where he played QB for the football team from 2011-2014. After high school, he attended Arizona State for two years before suffering a 2-level neck fracture that forced him to transfer to Arizona Western Junior College. He played a season at junior college before transferring to the University of Virginia. From 2018-2019, he attended the University of Virginia and graduated with a bachelor's in American studies. He signed a free-agent deal with the Los Angeles Rams in 2020 and spent three years with the team. In 2021, while playing football, he started an alcohol brand where his brother, college teammate, and he created their own canned cocktail line called SipTale! Using capital from playing football, they have spent two years building up the brand and officially launched in October 2023.
“I truly believe that if you really sit with yourself and really turn inside, that your gut, your soul, your intuition internally will never lead you wrong.”
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00:00:00 - Speaker A
Created live on Fireside. So welcome to YNS Live with NFL Thread Pivot. We are so excited, and we have, like, special guest and special guest. So I'm going to have Adrian introduce Bryce, and then we're to get into this amazing story. So, again, thank you so much for joining YNS Live with NFL Thread Pivot here live on Fireside.
00:00:22 - Speaker B
00:00:23 - Speaker C
Thank you for having me.
00:00:24 - Speaker D
Wonderful. Well, thank you for the opportunity. I called you guys immediately because I met this dynamic young man at an event in Arizona and thought, you've got to hear his story. So after talking with Bryce and finding out just more about the history, the motivation, the dedication, and everything that you're doing in the future, everything that you have to come, I was just elated. So when I called Juliet and Sunny, I'm like, you've got to meet this just amazing human and hear more about everything that you have coming up in the future where you're at today. So thank you for allowing me to introduce.
00:01:00 - Speaker B
Yeah, it's great.
00:01:02 - Speaker A
00:01:03 - Speaker B
Thank you, Adrian.
00:01:04 - Speaker A
00:01:05 - Speaker B
The whole idea is connection, and that's the premise of everything that we do. I started off with thread to connect individuals through a platform, but then in reconnecting with know, discovering that connecting through story is just so. Thank you. Thank you, Adrian, and thank you, Bryce, for joining us.
00:01:30 - Speaker A
Is. And again, as Cindy just said, Cynthia just said, it is the stories, and it is little pieces of people's stories that when you hear it, you feel a connection in some way. You have feelings, right? It could be good feelings. It could be. I don't know about this feeling. It could bring some stuff up in your own life. But the thing that is wonderful is the connections that people make. And when people are truly here, put on earth to uplift and grow with each other, that's what I love, because when Adrienne contacted us, it was like, I mean, Bryce, she was, like, smiling ear to ear. She's like, he's just so dynamic. And so I do want to shout, Adrian, we. We met because you were on the show, but you have a longtime history with Cynthia because of the Eagles, which is beautiful, and you're a realtor. And so I wanted to find where people can follow you, but then also follow Bryce, because I know in the beginning of shows, people always love to kind of do that little, like, hey, I'm listening to something, but I also want to look. So, Adrian on Instagram, you can find Adrian at Adrian Underscore Realtor, and you can find Bryce. And I have it all underneath here. If you guys, look, there's like a little scroll, and if you're, like, me, blind, you're not going to be able to see it. But when you watch this replay, you'll be able to see it. But Bryce, you can find him on Instagram at three. Underscore two, Dan. And I'm going to spell all of it. So it's T-O-D-A-N-E-C-K-I did that, right, Bryce?
00:02:53 - Speaker C
Yes. So it's pronounced to the neck. So it's a whole story behind it. I'm sure we'll get into it, but.
00:02:59 - Speaker A
We'Re definitely going to get into that.
00:03:01 - Speaker C
It's a whole story behind it that has significant meaning, but yes, three, underscore to the neck.
00:03:07 - Speaker A
I'm glad that you said that. So Cynthia will laugh because I'm dyslexic. And as I looked at that, I was like, wait a second. I'm just going to spell it because I don't want to say.
00:03:19 - Speaker B
I love. And, you know, this is like, for me, it's like a dream come true, just seeing all of the individuals within the NFL family connecting, supporting each other, recognizing new talent, coming in, wanting to uplift each other. So, again, Adrienne, thank you so much for seeing that. Not only did you probably go home and tell Mac about Bryce, but you picked up the phone and called us and said you need to get him on the podcast. And so that's like a whole nother level. And I'm sure the people that will hear this great story are going to appreciate it. So let's get to this.
00:03:53 - Speaker D
Well, it's something you and I talk about, Cindy.
00:03:55 - Speaker A
00:03:55 - Speaker D
And even Bryce and I in our conversation was, what's the difference between the generation of players back then versus know? So I really looked at that and engaged with you, Bryce, on what Is the difference? You tell know, how were men back, know your family played, know your husband played or my husband played. It's just a different man. It's a different dynamic in football altogether. It's a different dynamic in the NFL, period. So I really feel like there's so much more of that story to dive into and share with each other and just the family and the public in general. So I love it.
00:04:34 - Speaker A
I love that.
00:04:35 - Speaker C
And thank you, Adrienne. Since we met, she's been contacting me about different things. We've been in contact ever since. And sometimes, you know how connections know you may meet somebody, but then that might just be it for a period of time. But me and Adrian have been talking about different things and I'm happy that she introduced us. And then we're here now. And it's always interesting hearing different stories about the person or player back then versus now and how even though there's a lot of differences, there's still the same kind of things, lessons and things that go on within the league and after the league that still happen today. So there's a lot of differences, but there is a lot of carryover that hasn't been quite resolved to its fullest yet. And I think that's just interesting part of just hearing different people's stories and understanding my time now and somebody else's time then.
00:05:42 - Speaker A
00:05:42 - Speaker C
Excited about this?
00:05:44 - Speaker A
No, excited. And we always start the show a certain way, but, Adrian, are you coming back in the audience? Do we know how to do that so we can.
00:05:51 - Speaker D
Yes, I'm the audience, and I'm going to ask a million questions.
00:05:55 - Speaker A
Yes, no. And I love it. And thank you so much again. Thank you. This is so brilliant. And I love, again, the connections. That's when people build each other up to grow is what's important. But I don't know that I can bring you down. If you click on your. There's like two little dots, I mean, three little dots to the right of you. Yep. And it will say, and then we'll see you down there listening to this. Wonderful.
00:06:17 - Speaker B
Not the show. Yeah.
00:06:19 - Speaker A
I think it says turned off.
00:06:20 - Speaker B
00:06:20 - Speaker A
You can turn off your video and you can leave the stage. Exactly what Cynthia said. Do you see that?
00:06:25 - Speaker D
Perfect. I see it. Thanks, guys.
00:06:28 - Speaker A
Thank you so much. So good to see, too. So, Bryce, you know, one of the things that I think is really, I always love diving into a little bit is your mean. I know you know, you grew up in Arizona. I know you suffered some. Of course, I have to be the big one. You suffered some injuries. And so I would love for you just to kind of give just the audience a little bit about your childhood, where you grew up, and how you got into football and a little bit of that narrative.
00:07:00 - Speaker B
00:07:04 - Speaker C
For sure, grew up in Arizona my whole life, and since a young age, kind of just been immersed in sports. It was a while before I got into football. I always thought I was going to be a basketball player at a young age. Actually didn't really even enjoy the sport of football until maybe I was maybe ten years old. And before that, it was all basketball. Me and my brother are close in age, so we were ultra competitive, and at a young age, our parents were. We got to put them in something young to get all that competitiveness out, right? And my father played professional football in the NFL and also in Canada. And then my mother was ultra athletic and into gymnastics when she was growing up. So kind of that bloodline and that history of sports has been kind of just when my brother was born, when I was born, it was like, okay, when they get older, we're going to put them here, we'll put them here, we're going to try them here, try them here. And eventually, after it was all said and done, trying a whole bunch of different sports, football stuff, and really just took off for me. And so high school went to Chandler High School, one of the best high schools in the nation. If someone tells you different line growing up, for me, it was really watching my older brother, how young in age we were. He was three grades older than me, but he was only two years older than me. So kind of just watching him through that process, through high school, through college, and even in the pros, was, for me, something to look up to and kind of model myself after. There's a lot of similarities between me and my brother on the football field, a lot of similarities in life. So going through Channel High school, I was always known as Paul's little brother, from the teachers to the coaches and everything like that. So one of those younger brother issues that a lot of people deal with, but transitioned to college, went to Arizona State two years, and then my second year, I suffered a two level neck fracture. It was kind of an awkward play, just one of those things that it was enough pressure at the right angle just to cause it to fracture. And it was funny when it first happened, I didn't think anything of it even. You get hurt all the time, right? And you kind of think to yourself, oh, if I can get up and walk, I'm good, right? So I got up, the practice ended, and drove myself to the doctor just to get X rays, just like, as a routine. I was like, yeah, I'll probably just come back and he'll say something minor. And then after the X ray, kind of sitting in the waiting room, then they called me, and they were like, did you drive there? And I was like, yeah, no, you cannot drive back. So you have a two level neck fracture, which I left with a foam break. And my biggest issue, of course, at 19 years old, was, can I take this off when I'm walking around at school? Because I'm not trying to get those looks. And that whole process, for me, I think, was necessary in my life for me to evolve and become who I was going to become in the later years. I've learned so much from that experience. It took about a year to fully recover and kind of switch embraces. I had a neck brace, and it transitioned to a full body brace, which caused me to wear full jackets in Arizona in the summer, which was not comfortable.
00:10:59 - Speaker A
And you were 19? I'm sorry, I don't mean to. So you were 19?
00:11:02 - Speaker C
No, you're fine. Yes, I was 19 years old when that happened.
00:11:09 - Speaker B
Because this is incredible, because I rEad, of course, that you had another option. You could have chosen surgery to fuse probably those discs together, which meant you would never play again. So you had an option to either have the surgery or to wear the brace, and you were already thinking about playing again. That's an incredible decision, and I was just wondering how your support system helped you make that decision.
00:11:39 - Speaker C
Yeah. Throughout my whole life, my parents, my support system has always been kind of really rock solid. And when that situation happened, they were behind me 100%, and I was kind of in limbo of, do I just get the surgery? Do I not get the surgery? And they were supporting me. They were saying, whatever you want to do, we're right behind you. There's challenges with both paths, so just think about it. And my mom's really that guidance for me when something goes on. She has a great understanding of life, great understanding of problem resolved. Mom is amazing, and she kind of, along with my father and my brother, helped me get to decision, saying, if option A is get surgery and never play again, and option B is not get surgery, have a possibility of it not healing or healing incorrectly, which could cause problems later down the road, but you have maybe the ability to play. I just thought of my soul at that time, know, my path wasn't done with football yet and decided to do the necessary steps to get back on that field.
00:12:59 - Speaker A
Yeah. And, you know, and because Cynthia and I both were, as mothers, we both have children that have had injuries. My son fractured both sides of his pelvis in high school, wanting to play college soccer. And so as I'm listening to just, I could feel it. Right. And this is why I love stories so freaking much, because someone's listening to this and can be like, okay, I have all these questions for you because you're at a point in your life, and I believe Cynthia and I talk about this, a know God, the universe, whatever you believe in, there is a path for everyone, and the path that you're taken down is what you take and what you learn from it. So if you can give someone, a young child, a young kid advice, because I'm literally thinking, and I could cry right now of my son. What advice would you give a kid that has a dream and is being taken out by an injury and they've worked really hard to get back and things are not going the way that they anticipated? Can you give us a little mindset and what you would say to that child?
00:14:01 - Speaker C
Yeah. I truly believe that if you really sit with yourself and really turn inside, that your gut, your soul, your intuition internally will never lead you wrong. Right. And I think whatever decision you make with understanding and thinking and asking other people about the same time, not allowing other people's perception of what your life should look like, at the end of the day, only you can answer that and really looking inside and saying, what do I want to do moving forward in whatever next step it is, if I want to make this decision, if I want to make that decision, where is my process of decision making coming from? Is it coming from what someone is telling me, or is it coming from. Because I really feel like this, even though it may be if I made the decision internally that I wanted to not do it and everybody was telling me to do it, at the end of the day that my gut was telling me, and it's always hindsight 2020, I look back now into the decision that I made, or even all decisions that I made and said that was necessary, even though at that time, it seemed like it was the wrong decision or externally, it kind of looked like the wrong decision. It was so incremental to my life and the development of myself that all I tell kids is, man, the obstacle is the way, when you're making the decision, you got to make it from your gut. And then understanding that even though it's not easy, even though it may be hard work, that nothing comes without sacrifice of time, physical ability, and mentality, you have to sacrifice who you are currently to become who you want to be. So those are kind of my big things That I tell kids and anybody in life. I think it applies any profession, any age. I think it's one of the biggest things that we can do.
00:16:17 - Speaker B
Right. Do you have that somewhere big? The obstacle is the love.
00:16:21 - Speaker A
I know Cindy and I both wrote that down.
00:16:25 - Speaker B
I was like, you're quote, post, show that'll be on your Instagram for you. But that is something that even now, with my adult kids, I try to keep saying that it's a part of your. This is a chapter it's leading, but the obstacle is the way. What are we sharing with them? Yeah.
00:16:47 - Speaker A
No, beautiful. And, Cindy, do you have. Because I have one more question in this, but I always want to let you. If you want to ask a question on this.
00:16:53 - Speaker B
Oh, no, thank you. I appreciate that.
00:16:57 - Speaker A
It's that alert that they're sending today. So that's what our phone like. It's a very strange. There's a lot of information about it out there, but I just try to not think about. But. So, Bryce, one of the things that I want to ask you about is, as you were going through this, because again, as you said, there's times, right, that it's like, okay, am I making the right decision? Am I listening to. And when you're young, it's really hard to kind of be like, think, okay, this has always been my dream. This is always what I wanted to do. But how do I navigate it? Was there ever a time, and I know this is kind of a broad question, but ever a time that you thought I might not be able to get back and play football, so maybe I do get that surgery so I don't let myself down since that's been a dream of mine. What if I can't make it after this injury? What if all my hard work, then I don't get to that dream that I did? Was there ever a time that you really. And does that make sense?
00:18:00 - Speaker C
No. 100%. I went through a period where. So the route that I chose was to not get surgery and let allow it to heal by itself. And the biggest problem with that was there was two. That the problem that I could face later down the road, and also the chances of it actually healing properly was really low. So that's why they were pushing for surgery. So even while I said, I'll let it heal, there was about, like a five month, six month period where there was no progress being shown. When I would go in for a weekly X ray, and I remember kind of in that beginning stage, all these like, okay, what else can I do? Okay. It's like, okay, if I can do this, what else can I do? Maybe I should just stop and try. I ran track in high school, too, so I was like, maybe I can just try to go run track, and it's not contact, and maybe I can do that instead. Or I really wanted to be a sports broadcast. I said, maybe I can start doing that and kind of different things like that. And I think those are natural feelings and thoughts based out of fear, right? They're always based out of fear. And then the support system. That's why you have a support system, right? Even though sometimes I may be having negative thoughts or feelings. Right. If you steer off the track, you may not ever get back on the path to your goal. So having my family just kind of keeping me motivated just allowed me to go through that whole process week after week, week after week. Okay. Not seeing progress. Not seeing progress to, okay, there's a little progress. Okay, there's a little progress. Okay. It's getting better. Okay. We're making great progress to okay. Now I think we can set a date for you to get back on the field. And even though all that kind of was going through my mind, just sticking with it has allowed me to have the mindset and mentality that I have now. When something, whatever it is, whether it's football or not, is not going the right way, or maybe sometimes I have negative thoughts about this and that. I check back with times in my life where I overcame obstacles that seemed like they didn't have a way out. A lot of who I am now is the abundance of things that I've experienced. Those thoughts and those feelings are natural, and they were definitely natural for me.
00:20:36 - Speaker A
No. And I know this is going right in my son's inbox. Seriously.
00:20:43 - Speaker B
00:20:43 - Speaker C
00:20:44 - Speaker B
And for so many people in life, no matter what it is that we're doing, there's difficulty. There's obstacles, there's our vision, and it just seems like it's so far out there. So for, you know, of course, you had to make some changes. You went from Arizona State, then you transferred over to another school. Was that Western?
00:21:06 - Speaker C
Yeah, Arizona Western.
00:21:08 - Speaker B
Arizona Western. And then from there to Virginia, and here you are. And then all of a sudden, you are, like, on the field, you're playing on Sundays. What did that feel like for you? You did such a great job as quarterback in Virginia, which was, for a lot of people, probably looking at your journey thinking, God bless, know, look where he is. But to be there and know make that roster, to be on that team, then I think with the Rams, it's like, what did that feel like for you in that uniform that first time?
00:21:40 - Speaker C
Yeah. I mean, after that, it definitely had a different feeling. Every time I stepped on the field, it was like, man, look at all this. You overcome. That's real life problems. And on the field, in the aspect of performance wise, like having those anxiety and jitters and different things like that, it's like, man, I've overcome so much now. There's no need to play timid. There's no need to have fear about what if we lose? What if we don't do this. What if we don't do that? And it just kind of freed me up to be able to just play with more gratitude on the field because of what was almost taken away. And that kind of goes with my Instagram handle is three to the neck. My number was three. And when I was scoring in college and in the pros, I would always go like this. Right? And that's kind of like one, the number, and it two is like, man, never forget that. You were told that you wouldn't play. You were given an option that would tick you out, and every time you score, it's a reminder that what you can accomplish with the right frame of mind. What have you accomplished throughout these years? It keeps me grounded.
00:23:02 - Speaker B
I was thinking about that. Of course, it's going to be the Rams, you know what I mean? Where even the helmet, it's like, all full force with your. Force of your head and your neck. You know what I mean? There's nothing like this about it. And I'm thinking that was just, like, a message to you. Like, just go, don't think about it. Don't think about your neck. Right?
00:23:22 - Speaker C
00:23:24 - Speaker A
Yeah. Because when you first stepped on that field after the injury, I'm sure there was times where it's like, okay, am I going to get hurt again? Am I playing to the fullest? Can you take us through that a little bit? And then I want to get into. I mean, there's so much stuff that.
00:23:40 - Speaker B
We could talk about.
00:23:42 - Speaker A
I know I'm ready at the sip tail, so I just want to know that a little bit, too, because I think it's so important for people, when you have those failures, when you have those injuries, to not let that fear get too much in it. So when you stepped on the field every time, was there a time where it's like, you didn't think about your injury anymore, or was it always in the back of your mind, like, okay, this could happen, so if you could just take us through that a little.
00:24:08 - Speaker C
So, obviously, that whole year from Arizona State had to take recovery. And then when I went to junior college, I went to junior college for five months just for that one season. And that period of time was kind of the most. I felt anxious and kind of worried about my neck. Right. My first game in junior college was the first physical action that I had since I fractured my neck. So it took a couple of games then to really kind of play freely. And I remember, I'll never forget my dad. He's one of the best human beings I know. Right. And he's ready that you see him mad. And I remember in junior college, the first game, I was kind of playing timid, and he could see that, and he knew that. What's it called? The ball. And then I took a pretty hard hit later after that, kind of on my upper half shoulder head area, and I was fine. I was fine. That right there allowed me to kind of say, okay, my neck is healed. This is a hard hit, and I'm fine now. So now I say, okay, now go out there and play. Now you're proven that your neck can sustain a hit like this, and now you have nothing to fear, and now it's time to go.
00:25:49 - Speaker A
And you can feel that player would know.
00:25:51 - Speaker B
He'd say, this is the most dangerous play if you're timid and if you are worrying about getting hurt. He probably, as a player, knew, too, that you're putting yourself in a dangerous spot to be worried and thinking and not playing. So he probably was nervous about that. You're being kind of pulling back would lead to something like an injury.
00:26:13 - Speaker C
100%. Yeah, that happens. That happens all the time. Right? That definitely helped.
00:26:19 - Speaker B
That's great. Well, I'm going to take this into Siptail because I'm thinking that everything that you're saying about having to realize, like, hey, I had that injury and I'm playing again, and now I'm going to stop worrying about that injury because I'm healed. And it's the same thing with business. It's like you try things out, and I think it's a great lesson for people in business. It's like, hey, if this works out, that's great. And if it doesn't, I'm going to do something else. So don't ever be afraid to try something new in business if you get injured, the first thing that you try out. So I would have to say, like, bo, I love what you're doing, and I love that you're doing it with your brother and one of your teammates. So if you could tell us about how did Siptel come about what it is, and I think that you're on your way. Your campaigns look so great. We can't wait to talk to you about some of the things that we're at the Super bowl to really want to help you get this product out. But where were you? Were you guys sitting around talking about this idea?
00:27:23 - Speaker C
Yeah, it's funny. Well, it was actually me and somebody else. He's not a part of it, but we were talking about other ways besides football to be able to have an outlet, not necessarily to make money, but something that we were passionate about that we can use as a decompression, decompressing from sport, from the mental tax scene, from day to day. And we were just kind of talking about, what can we do? What should we get involved in? One of my friends was kind of the brand ambassador for alcohol line and kind of contacted him and kind of just told me his outlet or the way that he got in. And after that, it started out as just like, okay, let me just email this person. Let me just email this person and kind of just see what's the next steps. Because the alcohol space is tricky. It's hard to get in. It's hard to figure out what do you need to do next? And after kind of got in contact with somebody that helps brands start and help develop the brand. One of the first things as a business partner is, you know, for me and my brother's relationship is like, I'm going to have his back, he's going to have my back. There's nobody that is going to cross you. And you know him, he knows you. You guys know how you guys work together. You guys know different things like that. So when we started it, and me and my other teammates started it, we complimented each other so well on the business side of it and kind of just going through the formulation process and different things like that, figuring out and finding out more about what the next steps are. And we were. So from now to back then, two years ago, we've grown so much in knowledge. And I remember kind of like the first couple of months of kind of just tasting formulations, we were like, okay, once we're done, next month, we'll be in stores. Right. And then kind of just understanding, learning throughout the process has grown a passion for it. It wasn't a passion at first, but it definitely began to grow as a passion.
00:30:02 - Speaker B
Right. Well, share exactly what Siptel is for their listeners because the can is pretty and it's smart because there's nothing like it out there. So explain exactly what it is.
00:30:15 - Speaker C
Yeah. So Siptel is a canned cocktail that is cognac themed. Right? So we have two flavors right? Now, we started off with four and kind of final thumbs up approval for the flavors that we wanted was the two lemon sidecar and strawberry MargaritA. And we spent two years developing and formulating to get the taste perfect. Right. We wanted something that was sessionable and crushable. Right. We wanted something that was not too heavy on the richness and sugar that you feel like you can only drink one, but not too light, where it was like, okay, the taste is not there, but I can't taste it. There's a lot that you have to drink if you want to kind of just get in a good mood. So that was the first step. And the flavor was one of the biggest things that marketing is such a big part of it. But if the product is not good at the base level, then eventually we out. So after that, we kind of went to Brandon and really wanted to portray a lifestyle, a high end, luxury fashion lifestyle that is not seen in canned cocktails. You see it a lot with bottled spirits, hard spirits. And canned cocktails are more playful. And we're playful too in some aspects of our branding and marketing, but definitely want to be able to portray the image of when you have this cocktail, you can pour it in a martini glass, you can pour it in a high elevated lifestyle glass. It goes with that. The taste will put you in the place of like, man, I can have this portal glass over rocks or I can just take it out of the. So a lot of things and aesthetics that we do have those aesthetics in it.
00:32:15 - Speaker B
It's a nice thin can, Juliet, if you haven't seen it.
00:32:18 - Speaker A
Yeah, no, it's beautiful.
00:32:19 - Speaker B
Yeah, I do that all the time and I love that and I demand to do that. Actually, I have to take and put it into a pretty glass. No matter what it is. It's just because it feels good. And then of course, the drink itself looks really pretty, like in the glass where you can see it, it has such a beautiful color. And I like what you said in one of your posts that you said, if the sipping is good, the stories get better. I thought that was great.
00:32:46 - Speaker C
Yeah, we have so many, man, just lines that we've been just thinking about for over in the past two years that apply to our theme is Sip Tell. Right? S-I-P-T-A-L-E. So, drinking, telling stories that tell. And those are some of the funnest stories that you talk about that you relive with your friends and with people that you love. It's always a good time. We can come together and share.
00:33:19 - Speaker A
And the thing that I love, and I know Cynthia is going to laugh right now, but when you said you started doing it because it was like, okay, let's see where this goes. And then it became a passion. And this is something that I am really deep on because I think there's not enough people that follow that passion or they start doing something, but they don't truly love it. So it never becomes what it actually can become because when you don't love something, whether it's playing a sport, whether it's cooking, whether it's doing anything, building a business, if you don't have that excitement. So when you started talking about that, sitting around with your friends and coming up with those taglines, some of that is building businesses and doing things like that. That's some of my favorite thing to do, is sitting around and doing that brainstorming and coming up with those big ideas and then having. So do you do that with just your brother? And I love that I have two sons and a Daughter, so I love that whole family atmosphere. Is there someone else in your life that after you get off this brainstorming session with your partners and stuff, is there someone that you're always excited to be like, hey, I have this idea. And that you really trust in what that is, telling them that either they're going to listen or give you feedback. If there's, like, one person and you might be like, I'm not telling you the person. I don't want that out there. But mentors are great, and it's fun to even bring it to the next level sometimes with that. And taking that person, that's a little step out of it, right, when you're in it with your friends in the group or the people that you're networking it. But then there's that one person that's always over here that you're like, I can't wait. Do you have that person?
00:34:53 - Speaker C
Yeah, it's a few people throughout the whole process. And playing football, obviously has helped with reaching out to people, different people in the alcohol space, kind of getting feedback from them about the process, the branding, the levels of knowledge that we would have to grow into to be able to be successful. And then also having my friends, my mother, she's one of the biggest critics, so she'll let you know. And then she will also give ideas, too, as well. And kind of controlling how much that you listen to people because everybody will have an opinion. Maybe it's a good opinion that you resonate with or something that you don't, but making sure that you have a great idea and understanding of what you're trying to do and the level that you're trying to go into. And then once you understand that, you take kind of opinions with kind of a grain of salt. Okay, it makes sense or it doesn't make sense. They may not understand the vision and the lane that we're trying to take them to.
00:36:20 - Speaker B
00:36:22 - Speaker C
But definitely listening, not being too afraid to not listen to other people, what they have to say. But kind of here and there, there could be a level where it's just so far left of the vision that you have for your own brand that it doesn't. That were.
00:36:41 - Speaker A
Yeah. And I think what's really cool is the fact, and I love that Cynthia said she loves to have it in the glass. And I was thinking about, I think there's times for the glass, but then it's also great that you cannot have it in the glass. Like, you could be on a boat, you could be at an event, you could be doing a tailgate, and you don't want to have that glass. So the fact that you guys kind of thought of both sides, I think, is really cool and that you're marketing it that way, it's like, hey, this can be a cocktail for all occasions. You want to sit there and sip by the fireplace, you can put it in a glass. You're at a tailgate. You're on a boat, you want to do this now you can take it here, too. And it still is doing the purpose. So I think that's a brilliant strategy.
00:37:19 - Speaker B
I have a business question for you. So there's so many aspects when it's your own brand and you've started from the beginning, so obviously you've gone through the licensing and you've gone to the trademarks, and you are talking about science and getting it created, and then, of course, you have your reveals, your marketing. What do you love the most? Where do you find yourself thinking about most in the company? And what do you do when it's an area that you really can't stand? It's like, oh, I hate this part of the business, kind of. How do you handle that?
00:37:56 - Speaker A
That's a great Question.
00:37:57 - Speaker C
Yes. So kind of what I found about myself is that the process of understanding the steps that your brand goes through in each one to get to the final thing. So the first one is formulation, understanding the different formulas, different ingredients that go into it, why something makes it taste a certain way. So the specifics about the brand itself and the product, moving forward to logistics and legalities, understanding different aspects of manufacturing, producing. So I have that knowledge to be able to, in the future, growing forward trying to create new businesses, or going forward trying to create new products that I have an understanding of. Our product went through this. The ingredients were here, the cost of goods was this, and just the logistics specifics of the business that I've really grown to love and be able to be more detailed. And then it's amazing because how our team is structured. Not that I hate the marketing advertising side of it, but I have people, my brother and one of my other benchmark teammates, man, that's their part. That's what they love. They also love the specifics of it as well. But they're so amazing, like, in the field, talking to people, you know, being. Wanting to sell market and be able to do that. And they're so creative Minds that a lot of the photos that you see, a lot of the videos was heavily inputted by them. We should do tHis. Let's do this, let's do that. And I think that's kind of where we all come together and have such a rock solid foundation of why we'll succeed.
00:40:00 - Speaker A
And it's so cool. And I. Cynthia, I love that question because, again, when you're building things, and a lot of times people don't think about this because a lot of know they'll create something with very similar brains. And there's something that I did in training when I was going into business, and it was really the way everyone's brains, there's, like, right to left person brains. There's a direction change of brains. And in NASA, in the space shuttle, they actually do this brain test because they want to see different brains, right? Because if you have all the same brains and you're in the space shuttle and something goes wrong, everyone's thinking the same way. So you want to surround yourself around all of those different things, right, so they can get out, but it's the same as business, right? And it's the same also in the sports mean. And a lot of times, people don't kind of take those correlations and think about that. So I love that Cynthia asked you that question, because it is. It's those little things that you're more intact to be like, okay, I want to kind of go towards this because this is what I'm excited about. But when you're growing a business, if you don't have someone looking in your backyard, because that's not what you like, there's things that are failing and not going. So I think that is so important. And when you guys got together, was that something that you realized right off the bat, like, okay, you're good at this, you're good at this, and you're good at this. Or was it something that just kind of naturally organically happened?
00:41:19 - Speaker C
Yeah, I think it's something that naturally, organically kind of just transpired going through the process, knowing, and now getting to the creative side of it, it's like, wow, okay, this aspect. This aspect. We all have hands in it, but we all excel higher, or we just want to, or this part is more appealing than to me or to you or to you than me. And it's like, okay, and we listen when we listen, and we're not afraid to go against each other when we don't agree, but we do it in a respectful way that it's not. I'm right, you're wrong. You're wrong. I'm right. Let's collaborate. And then if we don't come to understanding, if it's a decision of to do or not to do, if we don't come to understanding, then we all agree just not to do it. I think just having that, I didn't know. Maybe they knew, but I didn't know that we would work that well as a group starting off and as a team. But it's so functional with the egos in a group are not there, but we do disagree with each other at times, but at the end, always what comes of that disagreement is what has seemed to be working and what seems to be the right decision. And I think that it's establishing the culture. Right is huge in the business. It's huge in the business. And kind of to naturally get to that culture that you want and then realizing the culture that you have. And then, okay, we didn't know this is going to be the culture, but this is the culture. So this is it. So now we use that as, okay, if we're bringing somebody else on, if we're going outside, if we're hiring people, if we're working with people, if they kind of interrupt that culture of how we do things or what we're doing, and they go against that, it's like, okay, they may be good at certain aspects, but just because they're good at this, that, and third, if they disrupt the culture, the whole business will suffer.
00:43:37 - Speaker A
That's so smart that you guys know. I mean, again, I think you're like 26, right?
00:43:41 - Speaker C
00:43:43 - Speaker A
And the only reason why I'm saying that is because I love age is always people put things on ages. But you have a wise soul. I mean, that is like a really smart thing to say. And a lot of times when people are going into business, they don't think of those things. And that is really important. You might have a PR marketing company or a business coach. That is the highest. They have all these accolades. But then when you get them together, you realize, wait, I don't love how this feels. And you need to go with that gut. You need to go with that gut and realize, wait, and so the fact that you just said that and you recognize that, that is so brilliant. So, I mean, that is really brilliant.
00:44:19 - Speaker B
Right. I wanted to talk about the fact that I saw October 1. You can preorder. Right? Okay. So that's what I want. I want you to start talking about where anybody can preorder, where they might see it. If it's going to come out, if it's just going to be through online right now, or if you're actually going to launch in any type of retail setting, let us know.
00:44:47 - Speaker C
Yes. Right now the presales are on Drinksiptel.com. If you go to Drinksiptel.com, you'll be able to preorder and preorders drop October 25, they'll be shipped out that day. And then in store wise, we are launching in Arizona. So we have secured the licensing to be able to self distribute the product. So our first in person show will be Phoenix Fashion Week. It's a great show to really do the launch. And then from there, we'll be in select stores and really focusing on up until 2024, really getting brand recognition, getting brand vision. Like different aspects to people can go into stores looking for the product. We sanitize, we can attack stores, and if no one knows about the product, it's going to sit. So for the first kind of months, we'll be doing different events, doing a wine festival, food and festival that Adrian actually got me a part of. Different events, different appearances in Arizona for the first few months and attacking, really retail stores and different restaurants in the beginning part of 2024 that we've already been in contact with and definitely want to be able to show them the want for the product through the online sales and also the events that we have to be able to go to them and be and say that, hey, we have a product, people are interested. We have this many sales. We have these events that people have been asking for. That's where we're at right now in October. 25 is a big day.
00:46:50 - Speaker A
That's awesome. I love that. Again. So I don't know the food and wine beverage kind of space, that's not one of my expertise. We all have them. But so I'm curious because I love that you said you could get it into stores, right? But it could sit there if no one knows about it. So is there a thought approach of if you have, and I don't want to say influencers but people that follow the brand, that love it, can they go to their local store and go and ask for the owner and say, hey, there's this new brand I love. Can you get it on the shelves? Does that work like that, or you have to go through a distributor? I'm just, like, curious on that.
00:47:25 - Speaker C
Alcohol is really regulated, and it's always, besides DC, it's the three tier system. So manufacturers can only sell to distributors, and distributors can only sell to retailers and not direct to consumers. So retailers will have to contact whatever their local distributor is and ask if they carry that product. And kind of a research that we did was there was this drink called Capricio a few years ago that was really popular, and a lot of stores didn't carry it, but there was so much, something went viral on social media that caused people to keep going to stores and ask, do you carry this? You carry this, you carry this. And they didn't. After a while, them saying, no, they reached out to the shoe, and then they reached out to the company and to obtain it.
00:48:22 - Speaker A
So that's cool. Yeah. So there could be an angle of that, too. That's cool. Yeah.
00:48:27 - Speaker C
Enough. Yeah. Enough people going in. Yes, definitely.
00:48:30 - Speaker B
Right. Well, I'd like to personally invite you to our event that we have at the Super Bowl. We have luncheon every Thursday before the Super bowl, and Juliet has the live podcast there. And what I always do with the swag, we spoil all the guests that come to the event with great swag, but I always make sure that if it's an NFL affiliated sWag, that it's just like, you have the gifting opportunity just to put it in there and get it out there and let people sample the product, come onto the podcast live at the event, and then also with off the Field, we do so many fantastic things throughout the weekend, and I can't wait to see if maybe there can be some type of synergy there, too, at the fashion show. I mean, since subtel is fashion oriented and already hitting the runways, we'll see if there's, like, an ability to do something there, too, because we're always about just uplifting each other within the NFL family. So we'll talk about that after. And I know it's always a really fun event, and it really is just about 100 NFL spouses and players coming together to talk about why they're at the Super bowl and what they do and promote what they do, and then we get to promote what they do. So it's a really. Yeah.
00:49:47 - Speaker A
And the energy is so amazing. It makes me, like, I literally have a smile on my face from ear to ear the entire time I'm there. And it's like just a love fest. And it really is a special. Cynthia does the most amazing job. It's really beautiful.
00:50:00 - Speaker B
Does lead into the day after is the off the field. Are you familiar with the. Because, you know, you are in Arizona and we were just there two years ago with the. Or just last year.
00:50:10 - Speaker A
Last year. It was last year. Yeah, two years was.
00:50:13 - Speaker B
Yeah. But we do an amazing fashion show every Super Bowl. It's always sold out and it's just an incredible experience. You have to be there, know. You have to be. That's in Vegas.
00:50:31 - Speaker A
It's in Vegas.
00:50:33 - Speaker B
It's going to be just incredible at the Venetian. And Vegas brings it to a whole new level.
00:50:40 - Speaker C
We're learning. Yeah, that'd be amazing. That's exciting. And we've met so many people through this and it's amazing that we're so excited about this. It's like, kind of going through. It's football and it's alcohol. It's creating this excitement within ourselves that we love to go out and meet people and tell people about it. And with this opportunity, it would be great. I mean, making football with something that I grew up in and loved and then grew the passion for in alcohol space. Getting those together would be amazing.
00:51:22 - Speaker B
Exactly. Do you know all the Lasseter boys, by any chance, like, being right there in Arizona? Like, Kwame, all Kwame's boys, they're about your age.
00:51:33 - Speaker C
00:51:33 - Speaker B
They went to a different school than you.
00:51:36 - Speaker C
Yeah, I probably do that name. The name. Yeah, I probably probably know.
00:51:45 - Speaker B
00:51:46 - Speaker C
Yeah. Is their father in Arizona? Because my father knows a lot of.
00:51:54 - Speaker B
Yeah, their dad.
00:51:55 - Speaker A
Your dad would know.
00:51:56 - Speaker B
Yeah. Kwame Lasseter was a safety with the Cardinals, and his wife, Erica, she was actually the president of off the field for years and years, and she's still very much the executive board and everything. An amazing person. They have the Kwame Lasseter foundation, where they do a golf fathering every year. But also there's four or five boys, all of Kwami's boys at Dumb Lasseter Boys, and they're all playing and they're all fantastic kids. And Erica is just now. But Kwami passed at 49. He had a heart attack, and it was so sad for all of us. But talk about an energy of a dad and a player and a teammate and a friend and a husband. Like, he's just this amazing person and they're still in Arizona, so I definitely would love for you to meet them, too, because they're just the greatest kids and the greatest guys, and they're all either in college ball right now. One's in junior high school, but one's college and then one in the pros. So that's really kind of fun.
00:52:57 - Speaker C
Yeah, probably. Definitely.
00:52:59 - Speaker B
I'd love to introduce you to.
00:53:01 - Speaker C
Yeah, I love that.
00:53:03 - Speaker A
And one of the things that I think is so fun and just bringing it back to where you and Adrian met at an event, and this is what I think sometimes people also, they kind of lose sight of, and it's like putting yourself out there, even if you're not 100% comfortable, but someone asks you to go to an event and you're like, I don't know. But you never know who you're going to meet, and you never know. Even at the supermarket, at one of your kids games, at a friend's house. And if you kind of stay closed off and don't ask questions or, like, you're not curious and you're not putting yourself out there, a lot of times things don't happen. So if you could kind of take us through a little bit of. Is that something that's natural for you? Is it natural for you to be like, yes, I'm going all in, I love this, or does it take a little bit more like, okay, I need to ramp myself up. If you can think of you and your brother, if you can kind of tell us a little bit about that dynamic and your partner.
00:53:57 - Speaker C
Yeah, no, definitely. Kind of naturally, more on the introverted side, which is I have my spurts and going out to different events. I love doing it, but I get sometimes kind of worn down a little bit. My teammate and my brother bring it out of me when I'm with them, when I'm around them, they bring that extroverted side out of me that I love to be in that space with them and to be able to go and meet people. And I think we all bring out the best aspects of ourselves when we're around each other, and it's a necessary part of business, too. Right? So you have to. And kind of just seeing how my brother kind of moves and how mother been part of move, it's inspiring to me. It brings up. So it's definitely that synergy of energy is collaborative, and their energy brings my energy up. I also can do it by myself, but just naturally, I fall into that category where I'll have, okay, hype yourself up for it.
00:55:23 - Speaker A
But I think that's really important for people to hear because a lot of times people think, oh, when someone owes a business or they're in this world, they're in NFL, that they are extroverted, and it just comes naturally to them. And again, a lot of people in this world are introverted, but they have goals, or they know, okay, I'm going to psych myself up to go to an event. I mean, we've talked about this before. When Cynthia first brought me to her event, I am an extrovert, and I could go and go and go and go, and it doesn't drain my energy, but I know someone else that when they go and go and go like that, my husband's actually like that. He literally, for days, would have to be like, okay, I need to kind of replenish myself. And that's, again, where people need to think about who they are kind of INTROSPECTIVELY, HOW THEY WORK BEST. BECAUSE WHEN YOU'RE RUNNING A BUSINESS AND THE UPS AND DOWNS OF BEING AN ENTREPRENEUR, YOU HAVE THESE HIGHS AND THEN YOU HAVE THESE LOWS, AND SOMETIMES THEY HAPPEN IN THE SAME DAY. RIGHT. YOU'RE LIKE, THIS IS THE BEST DAY. OH, YEAH, THIS IS THE WORST DAY. AND SITTING IN THOSE FEELINGS, IT'S ONE OF THOSE THINGS THAT YOU KIND OF HAVE TO BE IN THE MIDDLE. AND WHEN YOU HAVE CERTAIN PERSONALITIES, LEARNING TO BE IN THAT MIDDLE IS REALLY, REALLY TOUGH. OR LEARNING, OKAY, I KNOW I HAVE TO GO TO THESE EVENTS. I NEED TO GO OUT AND PULL MYSELF UP AND HYPE MYSELF UP. SO IT'S ALSO GOOD TO HAVE PEOPLE AROUND YOU THAT DO THAT. BUT SO A LOT OF BUSINESS OWNERS DON'T THINK OF THOSE KIND OF. AND I DON'T WANT TO SAY SILLY ASPECTS, BECAUSE THEY'RE NOT. SOMETIMES THOSE ASPECTS ARE WHAT MAKE OR BREAK YOU.
00:56:46 - Speaker C
NO, 100%. AND IT'S JUST KNOWING YOURSELF, KNOWING IF YOU'RE THIS WAY, WHAT WAY DO I HAVE TO OPERATE OR BEFORE THE MEETING OR BEFORE GOING OUT TO BE ABLE TO BENEFIT AND REALLY PUT MY BEST FOOT FORWARD ON THE OTHER SIDE, IF THERE IS SOMETHING, YOU GOT TO DIAL BACK A LITTLE BIT TO NOT REALLY DIMINISHING WHO YOU ARE AS A PERSON, BUT MAYBE SOME THINGS YOU MAY HAVE TO DIAL BACK IF YOU TALK ABOUT YOUR CAT THE WHOLE TIME, SOMETHING LIKE THAT. BUT IT'S JUST KNOWING YOURSELF, LEARNING YOURSELF, AND THEN, FOR ME, IS SURROUNDING MYSELF WITH PEOPLE THAT COMPLIMENT ME AND THAT HELP ME TAP INTO A DIFFERENT SIDE THAT, NATURALLY, BY MYSELF, WOULDN'T BE AVAILABLE. SO THAT'S WHY, AGAIN, I THINK WE WORK TOGETHER GREAT AS A.
00:57:42 - Speaker A
AND ON THAT. AND THEN, CYNTHIA, I'LL LET YOU CLOSE AND END WITH THIS. BUT HOW DO YOU REPLENISH YOURSELF? SO WHEN YOU'RE DOING THIS, WHAT ARE THE THINGS THAT YOU DO TO KIND OF REFUEL YOU IF YOU CAN KIND OF TAKE US THROUGH THAT A LITTLE?
00:57:58 - Speaker C
WELL, NOT ALWAYS, BUT AS OF A FEW YEARS NOW, I'VE REALIZED I MOVE AND OPERATE BETTER WITHIN MYSELF, AND I'M ALSO BETTER FOR OTHER PEOPLE. JUST KIND OF MY ATTENDEDNESS AND ME BEING THERE FULLY PRESENT, I REALLY WAKE UP EARLY AND KIND OF USE KIND OF 2 HOURS FOR MYSELF. RIGHT. AND I KIND OF BUILD THAT IN A SENSE. I'VE HEARD SOMEONE SAY, YOUR MENTAL ARMOR, RIGHT. NOT SO MUCH TO SAY, OH, I GOT TO DEAL WITH PEOPLE. LET ME PUT THIS ON. LET ME WAKE UP. BUT JUST FOR MYSELF IN GENERAL, I REALLY TRY TO WAKE UP AND NOT TOUCH MY PHONE FOR THE FIRST HOUR AND A HALF, 2 HOURS. I TRY TO GET SOME PHYSICAL MOVEMENT GOING. I READ A LOT AND DO A SIT QUIET BY MYSELF FOR 20 MINUTES JUST SO I CAN BE A LITTLE MORE CONTROL OF MY RESPONSES TO PEOPLE, MY RESPONSES TO EXTERNAL EVENTS, MY REACTIONS, AND DIFFERENT THINGS LIKE THAT THAT ALLOW ME TO KIND OF HAVE MORE CONTROL OVER MY EMOTIONS. AND WHAT AM I PROJECTING TO PEOPLE? RIGHT. WHEN PEOPLE SEE ME OR PEOPLE ARE AROUND ME AND I'M AROUND PEOPLE, HOW ARE THEY FEELING AROUND ME? LIKE THE ENERGY IS REAL. HOW IS MY ENERGY AFFECTING YOU? AM I COMING FROM A PLACE OF I'M HAPPY TO BE HERE, I'M EXCITED, AND I LOVE ENERGY? OR IS IT LIKE I SAT IN TRAFFIC FOR 30 MINUTES AND NOW I GOT TO DEAL WITH YOU TALKING TO ME FOR ANOTHER 30 MINUTES? FOR ME, DOING ALL THAT ALLOWS ME TO REALLY TAKE A BREATH AND TAKE A STEP BACK AND BE LIKE, A LOT OF IT ISN'T AS SERIOUS AS WE MAKE IT SEEM. AND I FOUND THAT WHEN I USED TO JUST WAKE UP AND JUST GO, MY MIND AUTOMATICALLY WAS ON, I GOT TO GET HERE, I GOT TO GO HERE. AND THEN KIND OF DOING THAT, WAKING UP EARLY, THAT PROCESS OF HOW I GET READY FOR THE DAY ALLOWS ME TO TAKE IN THINGS AS THEY ARE AND NOT LET THEM AFFECT ME TOO MUCH EMOTIONALLY AND MENTALLY.
01:00:21 - Speaker B
RIGHT. YOU KNOW WHAT IT REMINDS ME OF THAT YOU WAKE UP EVERY MORNING AND LOOK AT YOUR PLAYBOOK FOR THE MORNING. YOU STUDIED FILMS FOR THE GAME. YOU'RE, LIKE, STUDYING YOUR DAY BEFORE YOU HEAD IN. AND I THINK THAT THAT'S PROBABLY JUST A PART OF JUST YOUR NATURE AND YOUR STRATEGY OF LIFE JUST KIND OF IN YOU. BUT I THINK IT'S SO SMART BECAUSE YOU'RE RIGHT. INSTEAD OF JUMPING IN AND REACTING TO EVERYTHING, YOU'VE PREPARED YOURSELF MENTALLY AND YOU'VE THOUGHT ABOUT WHAT'S GOING ON THAT DAY AND WHAT YOU NEED TO DO. AND I THINK THAT'S A REALLY GOOD ADVICE FOR ANYBODY, TO TAKE THAT TIME in the morning and to look at your day 100%.
01:01:01 - Speaker C
And it's funny because I know people that just get up and they're the best, high energy, they're the loving, the most happiest, like, people that I know for me and just in life, someone's blueprint doesn't have to apply to your blueprint. Right. You can seek inspiration, not imitation, when you're trying to structure what you have going on. And for me, doing that helps me, and it's for somebody else. They just get up and go, and it's like, man, I like to be around you. Let me get myself up to. We can share that. Collaborative, high energy, spirit, beautiful.
01:01:48 - Speaker B
Inspiration, not imitation, is another really good gem you threw out there for us today.
01:01:55 - Speaker C
I got to rent down a notebook somewhere every time I get something that's really huge.
01:01:59 - Speaker A
01:01:59 - Speaker B
Well, I'm really excited that you came on today. I don't want to keep you any longer, but I am definitely going to order that. Prelaunch has started on October 1. The idea that it will get it October 25 already is huge. And we will keep talking. Adrian is just. I'm so glad that she introduced us to you, especially for what it will lead to in the future. I'm sure your vision and your mission is probably insane in terms of what you guys are going to put out there. So good luck with it all, and thank you for being on today, but I know we'll continue to have conversations.
01:02:33 - Speaker C
Oh, 100%. Yeah, this was. Thank you guys so much.
01:02:37 - Speaker A
Yes. Thank you. Really, thank you so much for joining YNS Live with NFL Thread pivot here live on Fireside. And, Bryce, again, I keep saying poor.
01:02:48 - Speaker B
Quality the website one more time.
01:02:50 - Speaker C
Yes, drinksiptel.com. And also, yes, the link is on Instagram. If you just go to Siptel. And it's also in my.
01:03:03 - Speaker B
01:03:04 - Speaker A
Perfect. And we'll put that everywhere. But again, thank you so much. It's so awesome. Cynthia, always a pleasure to be in your company. And you as well, Bryce. Take care. And thank you, everyone that joins. Yes, and again, we're going to be talking to you many other times. And thank you, everyone that joined YNS Live with NFL thread pivots here live on Fireside. Bye, everyone.
My focus is entirely on helping you follow your passion, even when you feel like you've got stuck in crazy town. There is a way out, its me helping you. You don't have to ditch everything in your life that is making you feel overwhelmed and stuck, you just need some help to navigate it.
WHEN YOU FOLLOW YOUR PASSION YOU WILL NATURALLY ENRICH THE PEOPLE YOU LOVE