Episode 140: Gail Gibford Capdepon | Global Marketing Executive and Thought Leader

Feb 07, 2022

You need to believe in who you are and what makes you happy.” - Gail Gibford Capdepon


Gail Gibford-Capdepon is an award-winning Global Marketing Executive and Thought Leader who specializes in spearheading strategic brand-building campaigns through the lens of purpose-driven marketing for Fortune 100 companies.


Across her 20+ year professional tenure, Gail has been sought after to fill global and regional marketing leadership roles across North America, Latin America, and Europe with multi-billion dollar companies such as Unilever, Coca-Cola, and AT&T. She has also been engaged to lead US Hispanic and LATAM-focused consumer and brand performance initiatives.


Under her strategic and creative direction, Gail has created disruptive innovations across Unilever’s CPG brand portfolio, has led iconic campaigns like Dove Real Beauty, and has headed global strategy development and execution for Coca-Cola.


Currently, Gail serves as AVP at AT&T Mexico, overseeing Brand, Creative Services, Sponsorships, and Digital Marketing. Gail was responsible for the rebrand and relaunch of AT&T across Mexico, driving brand metrics to historic levels, growing e-commerce to double digits, negotiating the largest and longest sponsorship in the history of the company with the Mexican National Football Team, and launching DirecTVGo in Mexico.


Gail’s accolades include receiving top honor recognition by the EFFIE Awards, Muse Creative Awards, MarCom Awards, and International Advertising Awards. In 2020, she was also named Women to Watch in Mexico by AdLatina and was recognized by AT&T for her COVID outreach program receiving the first-ever CSR Partner Award given by the company.


Gail is originally from the United States and has lived and worked in Brazil, the Netherlands, and Mexico. She has a BS in Business Administration from California State University at Northridge, an MBA from Thunderbird, AGISM and has completed classes at Harvard University and Wharton among others. She also holds 3 global patents.


Connect with Gail on Instagram and LinkedIn.


Today’s episode is sponsored by Aura Merchandising, a proud women-owned full-service brand marketing, and global sourcing agency. Visit them at www.auralimited.com.


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