Episode 142: Anita Rajendra | Marketer, Innovator, Founder & CEOFeb 21, 2022
“Don't let fear stop you!”
Anita Rajendra launched two startups, La Belle Bump and Mina & Vine, both companies focus on fashion sustainability by ensuring products have a longer lifespan.
La Belle Bump is part of the circular economy as a service business that rents maternity and nursing clothes. Through a hassle-free experience, La Belle Bump strives to make pregnant women feel stylish and confident.
Mina & Vine is a complementary product business, introducing a patent-pending nursing scarf that does not have to be a one-use temporary product.
Prior to launching these businesses, Anita was a marketing leader with consumer marketing experience at Fortune 500 Companies, specifically The Coca-Cola Company and General Motors. She held strong track records of generating successful results through planning, leading, inspiring, and taking initiative in the full scope of marketing executions. She has been recognized as highly ambitious, people-oriented, and quality conscious.
Visit La Belle Bump at LaBelleBump.com.
Visit Mina & Vine at MinaAndVine.com.
Connect with Anita on LinkedIn.
Today’s episode is sponsored by Aura Merchandising, a proud women-owned full-service brand marketing, and global sourcing agency. Visit them at www.auralimited.com.
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