YNS Live with Noah McNeely and Teresa "Tee" GuastellaJul 28, 2022
Listen to a new episode of Your Next Stop recorded live on Fireside with host Juliet Hahn featuring Noah McNeely and Teresa "Tee" Guastella.
Noah McNeely is a seasoned expert in product development, particularly in the fields of mechanical engineering, industrial design, and manufacturing. Noah has spent two decades helping inventor-entrepreneurs and startups develop their products and launch their businesses. There is a good chance that you have encountered one of the products that Noah has helped bring to life. He is a named inventor on several patents, and multiple products designed by Noah have won national design awards.
In 2015, Noah created Product QuickStart to provide inventor-entrepreneurs with top-notch product development services in a lean, streamlined way. Through Product QuickStart, Noah offers consultations, design, engineering, prototyping, and manufacturing coordination services.
Aside from helping entrepreneurs bring their products into the world, Noah is also a devoted husband and father of three. Additionally, he serves on the advisory board of the Woodruff School of Mechanical Engineering at Georgia Tech.
Teresa "Tee" Guastella’s background is in experiential space and product design, global start-ups, marketing, business development, innovation, live events and conferences, account development, strategy/ideation, and hospitality. She has a clear perspective and understanding of worldwide marketing cultures through my vast experience in EMEA and North America. This experience helps understand the importance of offering a clear message with intention and purpose for the goal(s).
Tee is the CEO of Studio Calathea, a company that offers sustainable products that solve problems within several market segments such as outdoor lifestyle, humanitarian aid, outdoor design, backpacking, garden and patio, camping, decor, and much more.
Follow Noah and Tee on LinkedIn.
“We all have adversities, and I think it actually helps us become a lot more than what we were before.” ~ Noah McNeely
“There is a lot of support out there for entrepreneurs. You just need to go out and get to know people. Eventually, a lot of people bound together to help.” ~ Teresa "Tee" Guastella
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Juliet Hahn 00:04:06
Okay. So I am definitely having technical
because I did not even see you in the studio
is t here.
Noah McNeely 00:04:40
She's in the studio,
Juliet Hahn 00:04:45
So I made you producer so you can... You get... I made you a producer, so I'm gonna take you through. Sorry, guys. I don't know what is going on. I mean, my Internet saying is is stable. So that in something in the world that
Noah McNeely 00:04:46
I don't know how to get her.
Juliet Hahn 00:04:57
trying to be difficult.
If you click on oh there's is,
Noah McNeely 00:05:00
As solar or flares probably.
Juliet Hahn 00:05:03
Okay. Perfect. So I can't see who else is
Teresa (Tee) Guastella 00:05:04
Noah McNeely 00:05:04
Right. We're we're having technical problems to you apparently,
Juliet Hahn 00:05:09
Yes. I'm so sorry. I couldn't see you I can't see anyone in the studio.
Teresa (Tee) Guastella 00:05:09
Noah McNeely 00:05:12
I don't think it's your fault. I think it's speaking internet.
Juliet Hahn 00:05:15
Yes. And can you guys
Noah McNeely 00:05:17
There's a few people in there.
Juliet Hahn 00:05:18
Great. And, you know what? And I see a bunch of people on Linkedin and I see a bunch of people on Facebook watching and Youtube.
Teresa (Tee) Guastella 00:05:18
Can you guys...
Juliet Hahn 00:05:25
So it is out there, which is exciting. There's just a lag. Am I lagging for you guys still?
Teresa (Tee) Guastella 00:05:32
Can you... Can you guys hear me?
Noah McNeely 00:05:32
Little bit. Yeah. A little bit.
I can hear you.
Teresa (Tee) Guastella 00:05:36
Juliet Hahn 00:05:37
I can hear you.
Teresa (Tee) Guastella 00:05:38
Noah McNeely 00:05:38
Teresa (Tee) Guastella 00:05:39
Because it says three
Noah McNeely 00:05:39
Juliet Hahn 00:05:40
And Teresa, you can hear me.
Teresa (Tee) Guastella 00:05:41
question invite request invite...
Juliet Hahn 00:05:44
And it... You know, it could be something going on with the app...
Noah McNeely 00:05:47
Yeah. I think you're fully there.
Juliet Hahn 00:05:49
Yeah. You're there. I see you.
Teresa (Tee) Guastella 00:05:52
Juliet Hahn 00:05:52
Yep. So you guys can hear me. Everything's good.
Teresa (Tee) Guastella 00:05:56
Juliet Hahn 00:05:56
Okay. So I'm gonna start the show. There's gonna be a lag. This is gonna be Oh, I see Dave that just popped in. Hi, Dave. Okay. You're... Is there something with the...
Noah McNeely 00:05:58
Juliet Hahn 00:06:05
So he's not lagging for. So it's not lagging for the audience. So if something on stage, I apologize.
This has been an interesting one. I know even scheduling this. So we're gonna reset and start right now.
Welcome to y and that's live. I am the host, Juliet Han. You guys know I say it every single time. I'm really excited because I love bringing you different stories. I love bringing
ideas here to Fireside where people can share their stories and motivate. So I'm really, really excited to introduce Noah Mc,
Did I say right?
Teresa (Tee) Guastella 00:06:46
Yes. You did.
Juliet Hahn 00:06:47
Yay. Okay. So my audience know is that that is like,
Teresa (Tee) Guastella 00:06:49
It's job. Yes.
Juliet Hahn 00:06:50
So And and so welcome noah and...
This is I'm really excited about this because no one, I jumped on the phone, noah how many months ago.
Did we jump on the phone?
Noah McNeely 00:07:06
It it's been a while, but I think everybody has been so busy this year it's been our too hard to get on the books.
Juliet Hahn 00:07:13
No. Totally. But when you and I started talking and then you started telling me about what you do, and just so you guys can you guys can follow these guys in Linkedin.
Where they are... They really live, but then you can also see in the fortune cookie. So products quick start is no company and studio
Oh i'm saying I'm gonna say right, Tal.
Is that correct? Studio
Teresa (Tee) Guastella 00:07:36
Juliet Hahn 00:07:37
Did I say that Okay. I I did do right today. Okay.
Teresa (Tee) Guastella 00:07:37
That is correct.
Juliet Hahn 00:07:43
And the thing that's so fascinating to me is that so noah started company where he helps innovators
and startups. And if you guys have been following Y of five, if you've been following me, you know that I am such
I mean, I I scream from the rooftops rooftop. If you guys have ideas if you want to change your life, you have to just go for it. And both of these guys on stage have both gone for it. So it's really, really exciting these stories
that we're gonna bring you here on Fireside
what noah does to help
innovators. So, like, if you have something in your mind, you're like, you know what? I've always wanted to create this. You know, but I don't know how to do it. I don't know how to start. I don't know where to finish. I don't know what to do.
He can't... You guys can go and and and call Noah because that's what he's done, and he is working with t who you've had about how many different companies tea?
Teresa (Tee) Guastella 00:08:37
So I have had to
start up that they were served related, had nothing to do to
the product so that is brand new to me. Thank god I found noah.
Juliet Hahn 00:08:51
Teresa (Tee) Guastella 00:08:53
She's been able to
Juliet Hahn 00:08:53
Which is always... And... And this is what we talk about in this podcast all the time about finding that sport.
Noah McNeely 00:08:55
Yeah. Thank t to as...
Okay, Tease learning. It can be a very difficult process to navigate We're
everything takes longer than we want and where we're actually in the in the trenches right now trying to push our product across the finish line, which is
which is a lot of fun.
Juliet Hahn 00:09:14
Which is exciting. So anyone that's joining, I just see Gina,
Jen and Dave, I'm am having some lagging issues. I can't see everyone in the studio, but if you guys are joining on Linkedin,
Noah McNeely 00:09:17
Juliet Hahn 00:09:23
Youtube, Facebook, Twitch live or you're listening to this replay.
You you would hear in the beginning. There we had some technical
difficulties on my side. But so we're gonna start with Noah
really talking about how he created product quick start, and then how he found tea, and then we're gonna kinda enter
tying these stories and he's gonna tell us about all the things that she's created. You guys know I'm such a big component on the whole if you, you know, daydream dream and you come up with something, you just have to find the people to help support you and go for it. So this is what I am so excited to bring you these two guys to really
show you this idea that they've had both had and where it kinda collided together. So no I'm gonna have you start just,
you know, introduce yourself how you
found product quick start, a little background about you. So you wouldn't kinda get a sense of who you are. We live and all of that great stuff.
Noah McNeely 00:10:14
first up, I've been developing product for about twenty five years, and then, you know, I'll talk a little bit about that, but I'm trying gonna try not to make it boring and already.
I was this kid in in school and high school that like to take stuff apart. And usually, I could put them back together sometimes I couldn't which makes my parents a little bit upset once in a while.
But what Off College and studied
a feel called mechanical engineering, which is like, when you think about an engineering think about gear or mechanical interiors, think gears and putting stuff together, making stuff we're breaking stuff fixing stuff, and
all that sort of thing.
I went through that process
got to the end of that
undergraduate experience, did well, enjoyed it. But realized I wanted be a little bit more creative than just hearing allow me to be. So Let that to grad school.
I studied a field called industrial design, which is
imagine if art engineering have baby, it will be industrial design. So
I speak the language on the side of making stuff work, making it manufacturer,
And only design side speak the language of making products that people actually want to use. So like look good. They feel good. They're. I would i using the right materials
and so forth and so on. So I I've used those
that combination throughout my career.
About twenty five years ago, I started a company
with some other partners.
We grew that company to to like forty people, the one point half forty employees, which drove insane.
all engineers and desires and scientists. And and we did all sorts of product
creation work product innovation product development work for a lot of big companies like, like and Decker and our Hammer and Partner and Gamble and coca-cola
most of the people in the audience
probably used or encountered a product that I help bring to the market during that experience.
But about ten years ago,
I reached what my wife actually calls my mid life crisis and realized
all I was doing was managing people I wasn't doing any of the fun stuff that I got into this business to do. I wasn't innovating It wasn't doing and wasn't building anything. I wasn't working with clients
I was just mostly keeping the piece between the scientist takes this designer this engineer has designer. And you know. So... So it's just that... It just wasn't where I wanted to be. So while short short, we sold that company off of some of the employees. They're still out there. They still do their family. They still focus on very large clients.
And we're still friends. You know, we still refer business back and forth through each other.
But through that experience, I realized that my real passion is startups and entrepreneurs and early stage companies.
Primarily because I'm love working with people who are very passionate about what they're trying to do. And I went working with decision makers. You know, I enjoyed some of the projects I did for big companies, but oftentimes, I was working with a team of people
they were just worried about doing their job, not so much about what this product to do for the world for, you know, for society or whatever. They didn't have the same level passion that I've seen in people Like lot t, for example.
So that's how prominent Quick start was born, very intentionally of focused
small company of
myself and other
very experienced experts to help clients
that are in early stages develop and produce their products.
And what I do is everything related to making stuff. So pencil the paper, all the way through design and engineering prototyping, and
helping you find the right factor is building out the supply chain, auditing the factory to make sure it's legit, and
you put up
of people I can help you fill a warehouse to a really good product
but I don't do as I know do sales. I don't do marketing, but
you know, I know people to do those things but are also very, very start friendly. So
And usually, this point in the conversation, I kinda feel like I'm rambling so I shut up and stop telling my story.
Juliet Hahn 00:14:15
No. And I love it. You know? And there's so many things that I love about that. And and and
which I think is so important for the listeners to hear because, again, I bring people on the show
that are passionate. And that's one thing that always comes across, which is really, really cool
where people... You know, I've either pivoted a life because they were, like, you know, I don't love what I'm doing. So I love that you grew something because you followed. Right? You followed what you thought you were meant to do And then it was like, okay, I need to pivot because I'm not happy, and I think so many people in life
get to that point where they don't stop and pivot because they're scared of, oh, my gosh. I built this. I'm just gonna stay miserable because that's what I feel like I have to do.
Noah McNeely 00:14:51
Right. And I get to work a lot of people in pivoting.
Juliet Hahn 00:14:56
Noah McNeely 00:14:59
Yeah. And I get to work with a lot of people that are also. So to... You, we we got this lag thing going on. So I'm trying not to talk you. But
Juliet Hahn 00:15:06
I know. Sorry.
Noah McNeely 00:15:06
I get to work with a lot of people that also at that pivot point. So they're also pivoting in their careers you know a lot of my clients.
You know, what they they had another job or they either still have another job, but they really want something else. They wanna unlock that dream that they you know, this idea they had ten years ago, and they finally have enough space to work on it. And
they've got a lot of business during the pandemic when people were we're stuck at home with nothing to do, but think about their ideas, but
that's all me it's it's it's what I enjoy doing is it's I'm an point my career where I be projects that I enjoy. I don't I don't need to
Juliet Hahn 00:15:36
Noah McNeely 00:15:41
anyone into doing a project with me just because I need to make a boat payment or anything like that. I'm
Yeah. I stay busy, which, you know, it's it's all I can ask for it.
Juliet Hahn 00:15:52
Which is great, and it just... And you can hear and your voice, the passion that you have and that's what I love. That's why I love bringing people the stage that have done that. That's why I love bringing people, you know, on this platform on my podcast
to share it because someone's gonna listen to this and be like, you know what?
I need to do it. No i did. I need to change. I need to pivot. So I think that's that's brilliant. And I know there's a lag. So I appreciate you guys being patient right now.
And so I would love to get into
tea how you found Noah, But then also, I know as you you said in the beginning, you've had a couple other
startups, and then this is, you know, your your your baby as well. So can you give us a little background of who you are and how you got started?
Teresa (Tee) Guastella 00:16:37
Yeah. Absolutely. So my background
started and of the manufacturer's rep in my twenties. I worked for a represent.
glass square flat wear furniture
things of that nature and from mary, I went and worked for Cisco foods and became a brand manager
And so my job primarily was to ride with the salespeople people and meet with the chef or
whoever it is that on the hotel, and we would look at different spaces on how we're going to transform, you know, the look in the field. And then from there, I went into the hotel space and
started my career in hospitality
in the sales and marketing
And then there, I started my own business,
which which was
convention design in logistics.
And then from there, I went out to work for a company
out of Bo or
and as a vice president for strategic issue And what that really means is
helping to come up with the the whole design of the space and than the purpose of that space. So the touch points that are really important for the attendees. And so from the very, you know, from the point where they walk into a ballroom room or to check in all the way through.
that is where I ended up
kept, by the way, I kept my other business,
which was a compliment to that, which was the other side of the logistics side.
In that space. And
and so after that, Covid hit, and we all know what ended up happening considered a lot of the
industries and primarily the event space, and
so I was on my way back from my last
I'll never forget. It was in March, and it was less confidently bad.
And a couple of weeks after that, I was invited to go speak to some women,
and I had these lights in my in my office that I had purchased
just to support local
vendor out here,
and I decided what I would do is I would... My message would be a around light and kind of crap the light through the cracks for these women who were kind of coming up into
some changes in their line.
And so I brought these lights with me, and they were less functional to say the least. Half of them didn't work.
They were not aesthetically
pleasing. They... The one thing I did really love about evan and which is the room is that they were so so now, you know, I
have to worry about batteries. That didn't have to worry about chords or anything like that.
So I got to the event that I was speaking at and half of them work, so I had to pivot through that.
But I ended up coming back in realizing that we needed to make some changes. And so
that really is the background and how it all kind of evolved. And then I have some further ideas based off. So that is the sweet brought
this white label to market made a couple of design changes
and then I realized that there were so many other things that we could be doing differently. So I reached out to Pat attorney,
told me about Noah because I said, look, I... These are some ideas that I think are going to help solve a lot of problems, but I have no way.
I don't have a clue on on what it is that I need to do and and bringing this to market. And so he introduced me to noah, and that is how it all began.
Juliet Hahn 00:20:22
I love that. And, you know what? The thing that so many different things that you said that made me, like, stop and be like, oh, I wanna jump in, but I'm not going to because I know I have a weird black. I wanna throw off
But the thing about the cracks of light, that really, really resonated with me, and I really that, like, made me be like, ugh I love that that you thought about that and you wanted to do that with women and that you had
some bumps in the road, but you continued and you kept going, and that's what's so important. You know, so many people have the bumps but they don't continue going. They let those bumps and those failures stop them into year tracks.
So what do you think? You know, did you have entrepreneur parents? Did you see you know, in the background did you... You know, how did how do you
kind of move forward past that? Because I love for my listeners to listen to to understand that and and then think about it for themselves. Because storytelling telling is so powerful, storytelling
really connects us in such a deeper level in a deeper way.
I know for me because of my dyslexia,
school was always really hard for me, but I knew when I spoke
teachers and people stopped. But when I had to write papers,
they said, oh, you're not trying. So there was, like, a very interesting thing as a kid growing into that realizing, okay. I can make a difference with my voice.
But when I write papers, I need some support. So I would love for you to give us a little bit of, you know, how you kinda got into the on world and what gave you the resilience to keep moving forward?
Teresa (Tee) Guastella 00:21:53
Yeah. So that's a very... Really a good question to because I was in... We have Corporate America for a long time,
but it really was passion. And in my family, I think I was... I was the I have a sister. You... You'll love this Noah. She has her degree engineering. And
and and I... A lot of my sisters went off to school that I didn't... I was then a little different. I was more the creative one, had my own kind of... And I actually...
To your point, I I have started to list some of my own things in Add, and so
school is never easy for me to focus focus was really difficult.
So I had to... So it just wasn't... It wasn't who I am, but I I definitely...
What I ended up doing as I I just climbed the corporate ladder
and learn that way. And but I always have a desire to do more.
one of the things if I think about what I really wanted
to do as I was growing up as
in my younger years,
I was really mostly
interested in any kind of transformation.
So if I can just visualize
anything kind of moving from here to hear and how it got their those are... Those are the things that really made my heart, and that is why believe I ended up and, you know, in space design and things of that nature because you'd see all of this come together and it seems to it's interesting because the fundamentals are are the same with a product, you know, and and learning that with Noah
and how you know, we need to think about why we're doing it and how we're doing it.
And then the other thing I really love
about working with Noah
is that he does have the design side of that and until the aesthetic is also really, you know, important.
So I don't know if I answer your question, but I think
as far as being an entrepreneur, just in me, you know, some other have that and
don't. And that's okay. We're all, you know, kind of just,
Juliet Hahn 00:23:53
Yeah. No. I mean, And i...
Teresa (Tee) Guastella 00:23:53
you know, be by a different drum.
Juliet Hahn 00:23:55
No. Totally. And I think when you said... And and and I don't you went out a couple times, but that you probably have a eighty day. That... Did you say that?
Well, I think when you struggle and even when you're struggle in school, that's where you get resilience because when you learn about your strengths and you learn about your weaknesses,
Teresa (Tee) Guastella 00:24:05
Juliet Hahn 00:24:12
I talk about it a lot on totally Add and deflect, and but those are my superpowers. I never let them define me in a negative way. I would take my struggles in school, but also, the way I think is a little different, and I know I can bring that and I know I can important. And I know I can do bigger things because I'm not just thinking
Teresa (Tee) Guastella 00:24:22
Juliet Hahn 00:24:29
in a little hole, which a lot of people not shouldn't say that That's a generalization.
But people that maybe don't struggle or don't have the same sort of creative brain
don't think that. And that's why, you know, it's so important
you know, to think about all the different brains that are out there on all the different brains that can bring things and that's why traditional school and it makes me crazy because it's so one sided, and they don't, you know, really tap into the kids that are the creative kids or the kids that are the big thinkers and maybe they're not books smart. In school, but they're smart
Teresa (Tee) Guastella 00:24:55
Juliet Hahn 00:24:59
streets and they're smart in everything that they have to say. But because they struggle in earth science, it's like, oh, you're not good in school, and then they put a label on it and that's how you go into the world. Oh, I wasn't good in school. I wasn't smart, but it really is you can actually be smarter than the kid that got a's on the test, but just because he could study and knew how to, you know, do a test and or science, but you're way, you know, smarter because now you're in the Ceo of company and you started it and you created it in your own mind, and this is what you brought and you bringing all these people to work together and you know, your your exciting an inviting thing and, you know, the kid that got that straight a and her science is doing fine, but, you know, not not changing the world, like, sometimes with brains are a little bit different. So I think that's exactly where you got that resilience
and in that creative of mind. So I love that. And thank you for sharing that part.
Teresa (Tee) Guastella 00:25:49
Juliet Hahn 00:25:53
We might be frozen.
Teresa (Tee) Guastella 00:25:56
Oh, am i frozen?
Juliet Hahn 00:26:01
Noah McNeely 00:26:03
No. You're not frozen for...
Juliet Hahn 00:26:04
Yeah. No. So I was gonna say. So no. Also, I would love a little bit of the backgrounds. I know this is very difficult. I'm sorry. And I appreciate you guys sticking with this.
Noah McNeely 00:26:05
Yes. I heard my name.
Juliet Hahn 00:26:12
Because I'm I'm really excited about the story, and we're we're working through it. We're we're making the best of it.
When you started,
Noah McNeely 00:26:20
if it's a little retro of it's slot. You fly the Internet twenty years i ago. It's fun.
Juliet Hahn 00:26:24
Right. Kids on gives us on our toes.
Noah McNeely 00:26:28
Just one of the... It's just one of those days.
Juliet Hahn 00:26:29
It is one of those days. It's... I think it's been one of those months. June has been an interesting month into school birthdays,
Noah McNeely 00:26:30
Juliet Hahn 00:26:36
car accidents, graduation.
I mean, it's like, okay. But it's July first. So I feel like, okay. It's time to let up. Right? It's July first. Now it's time, like
Teresa (Tee) Guastella 00:26:40
Juliet Hahn 00:26:46
Noah McNeely 00:26:48
Juliet Hahn 00:26:48
So for you,
I would love to know. Did you have an entrepreneurial background? Did you see your parents?
You know, doing things that were they traditional and there was just something again, Like, t said, she just, like, you know, kind of did her own thing.
Noah McNeely 00:27:04
I've always been fairly honest much for your on Trip new. Ever since I was a kid, I I grew up and i extra grew up with a single
single mom. And so we didn't have a whole lot of money floating...
That's one of my first
drivers to be much entrepreneur was, of course, you know I wanted i you go buy stuff that kids want. So I started my first
Juliet Hahn 00:27:24
Noah McNeely 00:27:30
business when I was eleven years old.
Basically, I was just...
I... There a lot of elderly overweight people in my neighborhood and I walked around they had dogs. So I was like, hey, can you pay me to walk your dog? I know it's it's kinda, you know, taught it's whatever. So
I actually did that dog walking business all throughout like Junior High, and even into high school. So it was
that was my first experience.
We went off the college scholarships, and other other grants where I didn't have to
I had a lot of my
uncovered, but that was it. So I still had to to find ways to to to work and bring in some money and there was
more important college, actually, was working five different from part time jobs. It was... You know so not all that was entrepreneurial, but one of them was and
I I still realized that there was a age for...
You know, since always had that sort of artistic side. There was a
and Georgia Tag, which is where our i went there there's some artists there, but not a ton. So it's like, hey, there's a lot of these organizations. They make t shirts they do all the stuff. I could be the one who designs all their t shirts and so I actually grew that. This is pretty pretty well. You're in you're
undergraduate and grad
graphics experience, and I was actually making. You know, for suit I making can decent some money
at the time and and pay my way and got through grad school and,
out of grad goes like, you know, I I I had done some jobs for employers. So like, you know, I don't really
know that I really wanna do that. So that's that's why I I've hooked up with my other partners in in the first business, and we started that, and that was very
attracted to me even though we struggled a lot early on and some I had to go a very, very thin paycheck, which
entrepreneurs do it was okay because we were building something and now was, you know, glory how to run a business in, you know more complicated business than what I've done before. And all of that really set me up for,
you know, where I am today. At six ago. Again, ten years ago, I started this business
I knew... I I've learned all the things about the entrepreneurial things I didn't enjoy and the things I did enjoy. I learned I don't... I don't like have forty people I have to man. You know, there's some people that that thrive on that thing love that. That's right.
You creative. I need to focus my energies on problem solving and
social problems to most employees. Is that where I wanna focus my energy.
So I guess to answer your question. I've always been entrepreneurial ever since I again, and it's just sort of stuck with me.
Yeah. I think you kinda related what what people will saying in and you, I think, adversity
you know, a driver behind that. You know, my case is a kid. It was hey, I I kinda wanna buy stuff. I can't afford. So I'm gonna gonna go out find the way to do that. But we all have these universities. And I think that like you said is your superpower, I think it actually helps us
become a lot more than we were before. And if that makes sense.
Juliet Hahn 00:30:28
Totally. And I so so agree with you. And thank you for sharing that. I've talked about this many times on this...
Noah McNeely 00:30:33
And Kathy, Kathy helps.
Juliet Hahn 00:30:38
Totally got it.
I've talked about this many times on this show in my other shows, but there are
different ways to tap into your story. So there's different ways you have memories
you know, you think back whether they're good or bad as a kid, you know, growing up teens and stuff like that.
Their memory memories, and there's also feeling memory And so one of my favorite things that I had
a guest on my your next stop, and she said, I always wanted to be an entrepreneur. And I said,
Okay. Now I need to know why. Like, what in your background, you know, do were your parents i'm two entrepreneurs of your grandparents, did you see it? And she said, no. My dad professor, and I believe her mom stayed at home or or did something, you know,
you know, maybe part time. I believe she was a stay at home mom.
And I said, okay. So did you have uncles and hands? You know, and she said no. And then she said, oh, wait. You know what? I was really, really young. So I don't remember completely, but my dad owned a store
with our neighbor,
and I literally could feel her energy coming up, and she said, I
she's like, we used to go and eat dinners, and we had all these things and my dad would sit there and create. And I said, okay. I have to seo you a question. Now when your dad came through the doors, the professor,
Teresa (Tee) Guastella 00:31:39
Juliet Hahn 00:31:49
what was his energy
when he came home through the door as the store owner and she went.
Oh my god.
And she goes, I... I'm feeling it again. So she was chasing the energy of her dad's
entrepreneur world, and that's why she's like, I didn't know what I wanted to do. So she actually started a company called
Bump, And it was like, she's like, I always knew I wanted to do some so I always would listen. She worked for Corporate America. She was pretty high And so she's like, in boardroom rooms when people would say things,
I would think in my mind, oh cannot be an idea. Oh, cannot not be an idea? And she said one day, a woman sat down and was very pregnant and it was like, ugh I wish I could just, like, rent maternity clothes because this is so annoying that I like, grow out of it and I have to keep doing it, and that's how she started her business. And that's one of my favorite stories because it was
Teresa (Tee) Guastella 00:32:36
Juliet Hahn 00:32:38
so cool to watch, and I just... You know, that's when my storytelling
you know, and I was like, I know how to pull stories out of people
because of that feeling memory and because of the thought memory,
And so I would love to kind of go turn it back to you guys a little bit, and
and know, you know, as you just said, when you were younger, you wanted money. So that was like you're driving force, and then you saw... Okay. I can create this if I keep moving forward and getting these ideas, I can create things so you build a confidence
that maybe you normally wouldn't have because of that experience.
Noah McNeely 00:33:10
Juliet Hahn 00:33:12
And then t, as you said, you you know, you created these two businesses
and it just kept evolving, and then you had this idea, and then you saw what, you know, the the excitement that the women had, and it just kept evolving. So
can you guys take us through
when... And and I have to talk on the networking part, Like, how important is that teeth saw, you know, met with a patent lawyer who was, like, I have your guy, because that is so important. And so, like, if you guys are listening to this
episode wherever you're listening, if you're listening in Youtube, Facebook,
know here in the replay if you're here live in the show, twitch,
this is where you get these messages out. You're listening to know a story you're listening to t story and you're like, oh, you I have an idea or, oh, I know someone that can listen to this, And that's why the power of broadcasting live. That's why the power of Fireside is so important because of all these different things in all these different ways we can get this message out. So can you guys now take us through when you met after the patent lawyer, and you were like, okay. Let me reach you know, talk to know a little bit of, like, the process so people out there that maybe have an idea and don't know where to go. They can kinda
understand. Okay, This is what I would need to do.
And and whoever wants to start? I'm sure I'm lagging and you're like, okay. Wait. Wait. Wait. Can we talk? You can go down.
Noah McNeely 00:34:26
there there's a lot to unpack there. You see asked a few questions in there.
Juliet Hahn 00:34:33
Noah McNeely 00:34:34
First of all, I wanna I wanna say one thing that money is not my motivator anymore. of course, everybody's gotta get paid, but
I know one who sell, okay, I'm just in this for the money. I found that that was what sparked when I was young.
Juliet Hahn 00:34:43
Noah McNeely 00:34:47
But what really...
One of the things that drives me now is frankly seeing my successes or my clients successes
reach the market. And,
Juliet Hahn 00:34:55
I love that.
Noah McNeely 00:34:55
you know, we we... That that's where I good joy is I see a product on a shelf or an Amazon.
I'll see a your review for it, you know, helping people do that, so. That's just a sign. They want people think I was just this greedy money guy.
Juliet Hahn 00:35:07
No. And I love that you clarify. So thank you for doing that.
Noah McNeely 00:35:08
In terms of
Because otherwise, people go away and know I come and say this guys. This kind kind of a sl guy.
Juliet Hahn 00:35:16
Noah McNeely 00:35:17
we'll tell how about...
So of meet not we have about let you talk about. I think we met through brock. Right? Was that?
Teresa (Tee) Guastella 00:35:26
Noah McNeely 00:35:26
That was the guy.
Yeah. So we've brought one of my favorite people each pat guy he knows...
Teresa (Tee) Guastella 00:35:27
Noah McNeely 00:35:31
You... You should have on too. He know everything about passing stuff. But
Teresa (Tee) Guastella 00:35:34
He's amazing. Yes. Good guy.
Yeah. Sure. I can do that. I am... And so
Juliet Hahn 00:35:37
Teresa (Tee) Guastella 00:35:40
I will say
Rock was actually
you really should consider having him because he helped
kind of move into we have several patents
that evolved in... But we're not working on all of them at this point.
How had... I not met with someone like Brock, who is also,
I think he also has his education and engineering as well.
No. That right?
Noah McNeely 00:36:07
Teresa (Tee) Guastella 00:36:08
I I I'm pretty sure. Yeah. So he he was able
Noah McNeely 00:36:09
Yeah. And you still worry He used to be he was a big corporate guy in Coca. So lot maybe he just kinda got burned out on that. And
yeah. Again, side story.
Teresa (Tee) Guastella 00:36:17
Yeah. Yeah. Yeah.
They're very similar by, But some... There was this excitement that, you know, we would talk about. I was sharing with him. These are the problems that I think we can solve with this. But I don't wanna take away from this. And so we moved into all these different areas
and what we could do And then at that point, we narrowed it down, and he told me about Noah. So I have course, with my strategic background, I did a lot of research, so I know it before reached out to him.
And I also listened to a couple of podcasts that he was in. I just wanted to make sure I was making the right decision, and
I was really impressed with what I saw.
I also went to know his website, and
it was very helpful because he
customer because you don't understand. And there just a lot of really good tools I just really thought that he was...
He was gonna be someone that I think, you know,
would be great to work with and I was hoping he would take someone small, like me because he's used to working in, I think, with a lot large companies,
but when he said that he would be willing to take on the idea. I was really thrilled about it. And so that was how it worked. We had a meeting.
A couple of meetings talked about the product, and then at at at that point, it started to evolve. I think when that
Noah for about an hour,
and I shared with him, a lot of the proof of concept that I was, you know, walking through and what my ideas were and through that,
it evolved into something even more. And so
I think that's how it all began. Am I missing anything Noah?
Noah McNeely 00:37:57
No. I think that sounds sounds about right. And I think things I told you early on is that
at this point, I'm just gonna be honest. I'm gonna tell you what I like, what I don't like. And
there's a lot of
as we're experiencing, now there's always a lot of unknowns we go through this process, and
sometimes things take longer, than you want. Sometimes,
you know, sometimes it takes a couple swings of the bat to get it right. And that's just all normal part of the process. So,
The last thing I want I did this... When I was when I was a young engineer, I made the mistake just trying to tell people what they wanted to hear. I outgrow that quickly, fortunately, and now it's
you know, it's it's just it's just so much better to trying to all the extensions correctly. And frankly, there's a lot of people that I meet like you to that I end up not working with for well, for variety reasons, And sometimes that's the guys I'm very honest, and I tell people that you know, hey. I I see what you're trying to do. It's it's an interesting idea. That here's five problems you have. I you, I can build it. I can charge you a lot of money to go and build
more or a thousand or a million of these, but you've got these business problems. And if you can't solve this, then I wouldn't feel right about taking your money. It's just not not what I do.
Some people get really pissed off what I said Don't never hear from them again. Some people are very grateful and they can't pass all those problems, and I never hear from them again. But once in a while, some people take what I what I say and they go away, and I had this one guy come back after for four years. He's like, hey,
you you are you were right.
With this research
Was sitting the wrong market or and and now I'm back and and now I'm working with them. So
Teresa (Tee) Guastella 00:39:38
Noah McNeely 00:39:38
I mean, that's one of my my key things and T i yeah. Hopefully, that came across with Youtube. I'm gonna be honest whether do you like it or not.
Juliet Hahn 00:39:47
Well, and I think that's so. I mean, but that shows
Teresa (Tee) Guastella 00:39:49
Yeah. You were anna and I was
Juliet Hahn 00:39:52
Nope. Go ahead, take.
Teresa (Tee) Guastella 00:39:55
No. I was just going to
Noah McNeely 00:40:05
Teresa (Tee) Guastella 00:40:06
And and and I I think after of your time and our money, both of our time both of our money, and then, ultimately, what we're providing to the consumer. So that that was important to me, and I was really grateful that that you shared what, you know, the starting point. Where we needed to go with this.
Juliet Hahn 00:40:24
But I mean, you it comes across from both of you. You can hear your passion. You can hear the connection and know when you said, oh, I don't want people to think I'm a money. Like,
no one would have thought that from hearing you speak before. You know, that was your young motivating
self. That's how you got into the whole entrepreneur world. But
it comes across your passion, how you really... And as you send to me, you really wanna help people, and it's so cool for you to see. Okay. I helped this product but I really believed in get on the shelves, and I helped someone create,
you know, what's in their mind. I help them, you know, with your engineering background,
really put it and and and make the steps because we all know, you know, anyone that's out there that's an non entrepreneur. We know that we can have the, you know, the big idea. We know things that we're good at, but this is where, like, strength and weaknesses really come in and I think this is what's so important. A lot of times when people are starting a business or in a business,
is they don't look at both. They don't look at you know, Okay. These are my strengths. This is where I really can run with, but these are my weaknesses and they're not negative. I had a guest on and I loved what he said. Sometimes your your weaknesses is become your strengths because you really are focused on those weaknesses,
and it's like, okay. I need support. So I love that you have established something no that you're like, okay. I can help people with the things that I'm really good at with my strengths to then really create this this amazing synergy to get it out there.
Noah McNeely 00:41:43
Juliet Hahn 00:41:44
and again, you guys both can kinda answer this.
things that you... If someone was ready to start, you know, a business, if they're like, okay, I have in mind. Okay. I know I see to started this. I I know I can go to noah. But one are some of, like, the first things someone should do when they have a big idea and they don't know where to go.
Noah McNeely 00:42:16
Well, I think one of the first things
Teresa (Tee) Guastella 00:42:17
You wanna go first new?
Noah McNeely 00:42:18
though it doesn't matter.
I I'll jump in. So why I think one of the first things
Teresa (Tee) Guastella 00:42:22
Noah McNeely 00:42:24
one of the first things that someone needs to do is actually
be somewhat perspective
and and be honest with themselves about. Do I have be passion to run in run a business? I mean, a lot of people that have great ideas,
but they don't they can't run as state. They don't have time. They don't really wanna do it And they just... They're... I called them the... Hey, would you buy my idea kind of people?
Juliet Hahn 00:42:47
Noah McNeely 00:42:47
And nobody's gonna buy an out idea. I mean, the idea... Even if it's the best idea in the world and idea is a worth anything until you execute on it in some way. And some people just
they're not really wired for that. So I mean, that's kind of an extreme example, but I think the first step of.
Juliet Hahn 00:43:02
Noah McNeely 00:43:04
Do I really have enough passion to do this because it's... You, even my business is gonna take like, you know, more hours can take like nice and takes and we can work to get something burnt,
whether it's a product of or service. We'll i to get that birth, into the world.
And i see, so many people that have kinda they take resets but money and then they don't go and anywhere us. That's just a waste of money at that point. So
I think that's the very first thing I would do is ask to ask people to be somewhat intros expected about. What are their goals and one of one of their ambitions of what is their willingness
to to actually
put in the effort to reach
to reach their vision.
Juliet Hahn 00:43:43
So smart, I love that.
So to, I'm gonna give you the same the same
What are some things that you like did right away when you had that idea?
Teresa (Tee) Guastella 00:43:59
Well, I'll tell you I've learned the hard way
so I will share a couple of things that you shouldn't do at least from my perspective and some
you shouldn't jump into a partnership
right away. I don't think.
I think that's very dangerous.
I think that we need to recognize
not hiring the people that kinda have the same string. As you because
Juliet Hahn 00:44:31
Teresa (Tee) Guastella 00:44:33
we tend to lean in on
yeah. We lean in on, you know, we gravitate but with those people that have the same kind of
thought process, but then we're still lacking over here in the areas. But for me, for example, operations
is is not my thing. I'm really more on these business development side
and, you know, kind of visionary
it's really important,
eventually, that... you know, hopefully, I can get somebody hired at to a certain point of the Ceo level, you know, where we're talking more about the operation
accounting and logistics and all of those things because those are the things that I so I just think it's important to recognize what our weaknesses are, what we're good at and to not, you know, hire people that are
a lot like yourself.
And then I would just say being patient,
beta testing, don't ask your family.
Their opinions ask people that you don't know
their opinion because your family always going to tell you what you want to hear.
But, you know, asking doing, you know, certain things and sharing your ideas and and asking career, you know, getting out in the community. I have found that some...
There is a lot of support
for entrepreneurs and people that have ideas, You just need to go out and,
you know, get to know people
and a lot of people bound together and help you.
Juliet Hahn 00:46:01
I love that. I think that's such a great... I mean, really such a great message, both from both of you, Think that's gonna give people some concrete
Okay. I have this idea. Let me do a little soul searching let me think because I think no of what you said is so important.
You can come. I... I mean, I don't I can't even tell you how many times when I was you know,
a new mom. I was like, oh, I wanna think about this or, you know, growing up. I was like, oh, I I think this product. I think there a time of my life. I really thought I was gonna be an inventor,
and then when I would start taking the steps, something would always change and bring me to a different direct. And so I really listened to my gut and I really listened to that. I said, okay. I can come up with those things. I can someone else maybe that's something more for them. And, you know, I need to tap into something Allison. And so it was like, I would take a couple steps to see where, you know, the universe where god, whatever you believe him kind of would would guide me, and it was always like, okay. No. Nope. You know, I even I even got to a point where I talked to a patent
Noah McNeely 00:46:33
Juliet Hahn 00:46:57
attorney, and it was
a lot of times, the market that, like, the idea I had, the market was was a really small market. So it was like, okay. So what you know, what are you doing for here is it about making money? Is about getting this market out And I would have to, like, really think about it and then i'd be like, a, you know, and then it kinda of fizz And I'm like, okay. I take that as a sign.
Noah McNeely 00:47:05
Juliet Hahn 00:47:14
So I think that is is really important. And I love that you said that no. And then
t, I love about the strengths and weaknesses because that's so important. Again, we talk about this old, I talk about this all the time because
you do need to know yourself and you need to know where you need that support and how your brain works. And what other brains? I've talked about this many times in this podcast, actually, probably in the last, like, five. I'm sure the listeners are like here She goes with this story again. But
when I was an an early consultant, I took this course and this they taught us about our brains, how our brains were And so it it actually stemmed at a Nasa,
and it's the the whole philosophy of
you don't want the same brains on the space Right? You want different brains because if something were to go wrong. You need each brain to, like, you know, the so they would really do the study and be like, okay, this person, So I am a direction
Teresa (Tee) Guastella 00:47:58
Juliet Hahn 00:48:05
thinker, so I can literally change direction in in two seconds where some people it throws them off, There's the bottom liner
there's this specialist. There's the left to right brain, and it's really cool where we were in... You doing this this consulting work. For us to be like, oh my gosh. No wonder. We worked. So well I worked with a group of women that we worked really, really well, and we didn't realize why we worked so well. But I was always the one that came up with the big picture, you know, the big pictures or what if we thought about this? And it was like, oh, I love that, and then the specialist would come in and kind of hone it in and then the left to right. And then the bottom line be like, okay. Stop talking. Let's get to the bottom line. What is, you know, the goal here? And so it was a really cool thing to kind of see. And so that's what's really important in organizations,
Teresa (Tee) Guastella 00:48:15
Juliet Hahn 00:48:50
whether it's you're starting your own business where you get the support around whether you find someone like, you know, like a noah where you find noah, to help you kind of also, you know, hone in on here's where I need these of the steps. So that's what I think people sometimes misses is they don't really go out and think about, okay. I can do this, but this is where I need my support because it's not gonna go anywhere if I if I don't find that support, and some people will say,
I don't have that money. I don't have the extra funds to put it in here, but that's where networking is so important and the relationships you make, and then it all comes back to the storytelling.
Noah McNeely 00:49:21
Juliet Hahn 00:49:24
That's when when you're talking to people and, you know, I mean, if you think about this, and I'm gonna... This is gonna be kind of... You guys might chuckle about this. But if you think about how this... You know, we started this episode, and we've been having,
simulcast issues. We've had this issue. We've had this issue. If I was someone that just sad here, and i was like,
Okay. You know, would you guys... You know, you guys might be like, oh my not. I hate this and I hate this woman. I i wanna do it. But I feel like I've turned it around a little bit where it's like, we've connected because of the stories that we're telling, And that's where it all comes down to. If we all can just share a little bit about who we are, the world gonna be better.
Teresa (Tee) Guastella 00:50:06
Got a percent.
Noah McNeely 00:50:08
Yeah. I agree. And i I think there's there's really two reasons you don't want.
The same brains on the station And I I think it goes night to something you said earlier.
your your your your your best weakness can become best strength. And one way to do that is you bring the partner that fills that that weakness with a strength. But the other thing, this this actually goes back to one I had forty people, and i and I hated life.
But if you get all the same brings together.
Two things one, you're missing out on some of the the talent. But the other thing is people with the same talent they're gonna argue, and that's not gonna be very this unproductive conflict.
Juliet Hahn 00:50:43
Noah McNeely 00:50:47
Productive conflict is where you have the operations person and the creative person. Going at it and then they come up with a better solution.
Unproductive conflict is where you have operations person wanted an operations person to disagreeing about how to
do some little minu. So I think there's there's really two elements to that
Teresa (Tee) Guastella 00:51:00
Noah McNeely 00:51:05
that analogy about the space shuttle.
Juliet Hahn 00:51:06
I love that. So true.
T, I know you want do you have something to add to that?
Teresa (Tee) Guastella 00:51:14
No. Other than i... Yeah. I just think as long as we can stay in our own lane, then it starts to really become a very smooth process.
Juliet Hahn 00:51:25
I love that. I think I think my kids and I
once or twice a day,
talk about people staying in their own Sometimes it's me saying to them stay in your own lane or sometimes it's then saying mom, I'm not being rude, but can you say in your own life? And then talking to other people in the world where it's like, can you say on your own lane?
I love that you brought that out because that is something that we talk about.
Teresa (Tee) Guastella 00:51:46
And I think
Now I was just going to say I think
on that point,
just to not not be easily offended, it's so important
Juliet Hahn 00:51:58
Teresa (Tee) Guastella 00:51:58
because it's not about us you know, it's about...
What is the big picture? What are we trying to accomplice
and and keep your eyes? You know, on the future and what it is that you're bringing to market or,
you know, the problems that you're that you're hoping to solve as opposed to being, you know, caught up in any kind of offense or,
you know, realized that we're all in Noah, and I have had this conversation we're on the same team. You know, we're going in the same direction. We've got the same goals in mind. So
Juliet Hahn 00:52:23
I I so agree... I'm... You know? And I think so many people,
some people can be so...
Don't wanna say sensitive, but, like, thin skin and really
you think about it people are really not... Like, people or don't go out each day to be like, I'm gonna offend a bunch of people. I mean, I think there... You know, people out there that do. But those are the people that aren't really living the life that they love. They don't... You know, they have more time on their hands because they don't love what they're doing. So that's why I am always preaching
find something that you love, find something that when you get out of bed, you're excited for, even if you're in a nine to five job that you you feel stuck, find that passion sign that creativity were you can be excited to come home and whether it's gardening whether it's, you know, coming up with a in you know, an invention, whether it's starting your own business,
there's so many things that you can do to make your life better by just going out and finding that time to daydream and think about how you want the world, how you want your life. And not just being stuck in where you are. You know, knowing You... You just said, you had a company with forty people and you realize, you know what? This is not for me. I need to walk away, and that takes a big person to do that. That takes a confident person to do that, and then you, you know, kept going with... This is what I wanna do. So you know, the two of you, I I love this. And, again, I apologize for the the issues, but I still feel like we got the the meat of it. So I would love for you to also,
share. I know you guys are both on Linkedin. I'm gonna
spell your names out.
So any of my deflect listeners
can be like, I can't say that
So you can find again, Noah at product quick dot com, and he is also on Linkedin, the best place you can find him. And it's Noah, just like n o a h and,
Capital n e e l y. I got that right right now. Not spelling it wrong.
Noah McNeely 00:54:15
Yep. Yeah. That's right.
Juliet Hahn 00:54:18
And then Theresa who goes by t, and that is
Did I say to right again?
Teresa (Tee) Guastella 00:54:26
Ella. Yes. Yes.
Juliet Hahn 00:54:27
Yep. And that's g
a s t e l l a, and you can find
you can find t on Linkedin as well, but also, it's studio,
california, and that is s t u d i o c a l a t h e a dot com. The be in all the show notes you guys will be able to, you know, access this when this goes out on the Rs feed, which will go in a couple weeks. We're gonna get some really good quotes of a little video snippets that you guys can get because this has been a really fun episode. And,
you know, I think it's really cool for people to hear different sides of what everyone's doing in the world, and that's why I love this platform. I love. I you know, I had authors on. I've had business, you know, owners on. I've had people in corporate. I've had people you know, that are, you know, running
five zero one three c's. You know, it's just fun, Nfl people, you know, if guys that have pivot that were Nfl crib, you know, the Nfl live there's just so many different people in so many different stories that connect us and just make our lives better. So, no. And to, thank you so much for joining Wine live, and I I'm so happy to be in contact and antique. Can you also tell people where they can find your products?
You know, when that when that comes to market and stuff like that? Yeah.
Teresa (Tee) Guastella 00:55:38
Yeah. So right now, our we have our flagship product which is the product that
that we've already had
to market, and that is at studio dot com. Can also get that product on Amazon, our new product. That's
the next generation
that Noah and I are working on, what very excited about
kicking off him and
I would say August
September no probably ranging over there, maybe a little bit.
That's what I'm hoping for.
Noah McNeely 00:56:13
We're gonna do the best we can.
Juliet Hahn 00:56:17
Awesome. Awesome. That's so exciting. Well, I can't wait to continue to see what you guys do. I'm excited to be in in in contact with both of you and just seeing, you know, you guys making the world better one step of the day. So thank you everyone for joining Y live,
and we will see you next week. I probably will be a solo show, and I'm gonna talk about my favorite things storytelling because it is so important, not enough of us know how to do it, how to share our stories how to connect with people
And so we will see you guys
next week, and thank you again, Noah and t and happy fourth of July, everyone.
Noah McNeely 00:56:50
Thank you very much.
Teresa (Tee) Guastella 00:56:52
Thank you. Thank you very much.
Juliet Hahn 00:56:55
Oh, we're gonna be... Of course, it's a slow music. Too. It's
it's not fast music Thank.
That's just how the day.
Noah McNeely 00:57:05
Sounds very sad.
Juliet Hahn 00:57:08
there's there's a lot of really awesome music, and this is I i have not gotten this music in a really long time. It's someone out there is buffing with me today. I got it. It's hilarious.
Teresa (Tee) Guastella 00:57:11
Juliet Hahn 00:57:22
I'll see you guys later.
Bye, everyone. Thank you for joining.
Teresa (Tee) Guastella 00:57:24
Noah McNeely 00:57:27
My focus is entirely on helping you follow your passion, even when you feel like you've got stuck in crazy town. There is a way out, its me helping you. You don't have to ditch everything in your life that is making you feel overwhelmed and stuck, you just need some help to navigate it.
WHEN YOU FOLLOW YOUR PASSION YOU WILL NATURALLY ENRICH THE PEOPLE YOU LOVE