Your Next Stop Live with Monty Lans

your next stop Oct 27, 2022

Listen to a new episode of Your Next Stop Live recorded live on Fireside, featuring guest Monty Lans. Monty is a social media strategist and agency owner based out of New York. He uses his dynamic personality and coaching style to teach business owners and content creators how to stand out and grow on Instagram and social media as a whole. He is passionate about helping his students and clients attract their target audience, build an engaged community, and convert an audience on multiple levels. As of recently, he has placed an emphasis on utilizing short form video - reels - as a means of amplifying marketing power and accelerating growth. Monty has helped hundreds of individuals and brands achieve notable levels of growth and success through his 1:1 coaching, workshops, webinars, and courses. He has also been featured on the FOX network as a social media expert.


You can find Monty on Instagram, check out his free offer for listeners, as well as his REELest Course and REELest Club.


Remarkable Quotes


“If you're at a point where you're considering doing something else and you don't know if you're qualified - look back at what you've already done. Take inventory of the lessons that you learned that have shaped the characteristics, skills and gifts that you have now.”


“If something is important enough to learn, then there should be nothing that stops you from  diving into it. Rarely anybody is great when they start. But if you don't start, you never have a chance to become great.”


Find Us Online!



Juliet Hahn  00:01:31 
Hello, everyone. Welcome it to your next
stop live. I'm so excited to have my next guess.
Monty lands. Did I say that right?

Monty lans  00:01:40 
Yes. She did.

Juliet Hahn  00:01:41 
That... I did. I always... every time I have to say someone's name I always was get, like,
I'm i'm gonna say it wrong? And so I... I I always practice before. Right?
So Monty, welcome to Fireside, and welcome to
your next stop live. I'm so excited to have you.

Monty lans  00:01:58 
Thank you for having me. Definitely. Absolute pleasure. I love being invited on
you know, new spaces to just connect share They buy. She has some value
have some fun. So me the last way, I appreciate you.

Juliet Hahn  00:02:07 
I love it. And I have to say
I always tell my my
listeners and followers. That's where I
you know, where I meet people because everyone's always curious so, like, how do you meet so many different people? Where is it?
I actually found you on Ig. Your real popped up, and I was like,

Monty lans  00:02:24 
A. Thank you.

Juliet Hahn  00:02:26 
i know. This guy is amazing. And then I was, like, dying laughing
and I was like, oh, wait. There's a purpose behind this, and you need to have him on.
On the podcast. And then, of course, anyone that knows and listens
my son's name is Montgomery Monty, and so I was like, oh, now I

Monty lans  00:02:39 

Juliet Hahn  00:02:41 
Right? I I totally need so I know people are gonna be in and out of the
room. I've had people texting me. Like, I can't jump on right now. I'm gonna listen to the replay or I'm jumping on, but there's
tons of people on right now, Linkedin, we have a lot of people, hey, Linkedin people
And then we have Youtube and Twitter and Facebook. So
Welcome welcome.
This is gonna be fun because this is it's a story, but then also, what your team
for social media, I think is also really fun for people to

Monty lans  00:03:08 

Juliet Hahn  00:03:10 
to hear. So anyone that's in this room right now, if you guys
wanna a broadcast or share with your followers here or you just click the two little lines
down at the bottom, and you can do broadcast to the world. You can share with your followers.
And then people can get listening and if you guys are watching the replay through the same,

Monty lans  00:03:30 

Juliet Hahn  00:03:27 
know what to do. So we're gonna get into this. So monty,
is a social media strategist He's got his own come company who also coaches

Monty lans  00:03:38 

Juliet Hahn  00:03:35 
and does one on one trainings and all the good stuff.
So can you give us a little background though of who you are kinda where you grew up?

Monty lans  00:03:42 

Juliet Hahn  00:03:43 
And and then we'll get into the amino that's

Monty lans  00:03:45 
Yeah. Definitely. Again, appreciate you have me. You know, my name is Monty.
And you know, I am
like, like you said, do we had social media strategist coach,
I started my company movie consulting two years ago.
During the pandemic in the heat of the pandemic is like, who heck
starts a business during a pan differing.
But, you know, I I had to, because
I was doing
renewable energy consulting. I was a solar, like a like a residential solar agent
so basically helping homeowners
qualify for solar panels so they can save money on their electric

Juliet Hahn  00:04:20 
Love it.

Monty lans  00:04:21 
electricity and just, you know, be a little bit more environmentally sound.
And it was going well, but when the pandemic, and we weren't allowed to
you know, make face to face contact. There's a lot of
steps within the whole going solar process that require face
to face communication and stuff like that. So
our the company I was with kinda shut things down.
And I was like, man, like, I I need to find a way to make some money. So, you know, I was living off the government

Juliet Hahn  00:04:47 

Monty lans  00:04:47 
that government cheese for a little while. Hello unemployment here and there
that How was letting you know what? I can't.
I got way too much, you know, well, pride number one, but
you know, I got way too too many gifts and abilities to just sit here and not
do something for myself and the truth is, which I'm sure a lot of
people who were listening and can probably relate
I am the type of person that doesn't do well with job.
I don't have anything against
people working in job, I think it's a great fit for a lot of people. I think,
I know that there's plenty of people out there that love what
do. They love working a job. They don't mind having a boss or a manager kinda of tell them what's
do or whatever the case is. It just never worked well from me every job I had. I either quit or I got
fired. Right? For the reasons that in between me and myself, anyway, but but
the point is, you know, I wasn't the best employee
but I knew that, you know, if I could
find a way to do things on my own terms. I can create
income create wealth. You know, I can find happiness and
the pandemic really forced myself as well as I'm sure
so many other people, especially people were listening here now.
To really
think deeply and seriously about what they want their life
to be where their life is at where they want their life go.
And, you know, what they truly wanna be doing And I'm like, you know, if I if I am
you know, we can play by the rules. Do everything right. It's
still end up in this situation where everything is pulled away from us.
At at, you know, at the blink of an eye unexpectedly,

Juliet Hahn  00:06:12 

Monty lans  00:06:16 
we might as well start doing more of what we actually love. You know what I mean?
And that's what I was thinking for myself. I was like, you know, okay. How
what can I do that I love that I'm gifted at?
That I can not only make money from, but also make money for by
helping people using my gifts using my talents, and I thought about
social media. I was just sitting down. Having to come me, my Fiance,
just god just looking down on me listening to me, Let me talk to him and
And I was like, what am I good at? Like, what I good out? What do I enjoy? What's something that could be benefit
of people right here right now.
And and then the whole idea we're becoming a coach
starting a company around, you know, social media consulting and stuff like that.
Came to mind because prior to the pandemic my fiance and I had actually
we've been micro influencers in the food and lifestyle space.
For about five years now, it is about three years at the time.
And I like, well, we've been able to gain and build a community of over ten thousand followers we've
able to, you know, get, you know, make thousands of dollars doing my brand partnership
a collaboration as we've been able to eat tens of thousands of dollars of
free food over the past few years just from, like, what we built. And I was like, you know,
I think this is the perfect time to

Juliet Hahn  00:07:27 

Monty lans  00:07:26 
teach other people. Thanks for the class. That's cool.
able to teach other people
we we can I can teach other people how to do the same thing because
the pandemic is shutting down face to face contact businesses, like
like physical businesses are closing down, and it's forcing people to have to shift to the digital
space to actually start a new income stream, continue the that they have or
expand on what they've done. So this is a good time to teach people how to use
social media platforms like Instagram to actually build a brand
and be self sustainable regardless of where the economy is at.
You know, for the most part. So move consultant and came to mind. I think that night,
I literally was, like, eight o'clock at night. I remember i I just

Juliet Hahn  00:08:11 

Monty lans  00:08:09 
I was like, let me create a presentation. So for for about
eight hours nine hours straight. I was making my first, like,
presentation on, like, how to teach people how to use social media and
And when I was when it was all said and done, I had something like a a quick mock or a draft
what I wanted to do. And I just started hitting up some friends, you know, like, that that

Juliet Hahn  00:08:29 

Monty lans  00:08:30 
could give me constructive feedback if I suck. And
and could praise me if I did well and who were actually willing to pay me something
you know, for my time in my effort. So I found some friends that, you know,
did wanna do some things with social media, but didn't know how and they had watched my journey
my fiance in my journey, like, building up our brand with our influencer page,
and they like, yeah. Like, like, I wanna I wanna know. So I just, you know, do like a hundred dollars coaches
sessions to

Juliet Hahn  00:08:58 

Monty lans  00:08:57 
two hundred dollar coaching session something small. And the feedback I got was
was really encouraging. So I was like, I I think
I think I found my land. I think this is the answer and I just started building it from there and
and here we are now a couple years later, and do what I'm doing now.

Juliet Hahn  00:09:12 
I love it. And I know when we brief my, you know, my listeners always know that
I don't like to know too much of the story because I love to hear it kinda unfold. And I
so many people can relate. Don't worry. So many people can relate
because the pandemic meet, a lot of us have to

Monty lans  00:09:30 

Juliet Hahn  00:09:28 
we rethink. You know, it didn't matter. Right? Especially if your business

Monty lans  00:09:30 

Juliet Hahn  00:09:31 
was where it shut down. I mean, so many people and
as I loved what you said, it was kinda like, okay. I I knew I I needed help.

Monty lans  00:09:40 

Juliet Hahn  00:09:39 
But then I need. I... Then I didn't... I wanted to build something.
So when we were talking kinda of behind the scenes in the green room, anyone that's in the audience knows a bad,

Monty lans  00:09:47 

Juliet Hahn  00:09:49 
you brought up club, and that's where I first

Monty lans  00:09:55 

Juliet Hahn  00:09:52 
you know, I had started my podcast in twenty nineteen Club house kinda came about
because I was like, you know, what I'm really good at this. I would love to... I need to learn more. I don't know. I don't know podcast
I don't know podcast, You know, I had kinda Youtube and figure out

Monty lans  00:10:03 

Juliet Hahn  00:10:05 
to even start doing it because I'm curious, and I was like, this was really the

Monty lans  00:10:07 

Juliet Hahn  00:10:09 
feels good. This feels like this is the right path for me. And when we
are in and as you said, like, god, I believe in god, whether you believe in the universe or god,

Monty lans  00:10:16 

Juliet Hahn  00:10:17 
we all have a pass, and I really believe we all path. We don't always
find it. Sometimes god has to really scream at us to to meet

Monty lans  00:10:25 

Juliet Hahn  00:10:25 
us be like, no. You're on the wrong path, but sometimes it kinda just flows. So
give us a little bit about, like, when you got on club,

Monty lans  00:10:33 

Juliet Hahn  00:10:33 
where that then was able to catapult your business
and I love that you guys already had the kind of the branding thing and you really ask those questions to yourself, like

Monty lans  00:10:41 

Juliet Hahn  00:10:41 
okay. How can I make this bigger? So take us... You know, through that a little bit.

Monty lans  00:10:43 
Yeah. Yeah. Club house was
a major game changer just for the trajectory of my business because, again, you know,
running a business in this fashion was completely different.
Then End, i've ever done. I've done network marketing in the past. I was in network
working for about seven years. So I had an idea like, how to build a team and, like, how to, like,
do presentation sell product stuff like that. But this is just a completely different nature. Right? Just
the world of social media. There's so many different devices to go in. There's so many different
niches and industries that you can help people within
And again, that asked that that idea of, like,
building a community and doing it strategically and
you know, really being able to focus in on what I want my
brand to represent all that stuff that I think Of mean and exactly what am I gonna coach people on?
Because that has to be consistent too. Right? You can't teach one thing over here and then randomly teach
something over here.
You don't wanna confuse your audience. So
Club really helped me with
growing a community strategically because
you know, you you host rooms on Club and there's opportunities to network
I have been getting hit up by a bunch of friends
and, you know, associates with invites to to join Club.
for so many... So many of them, I was just like, yay sure, I'll check it out, and then some people like

Juliet Hahn  00:12:06 

Monty lans  00:12:05 
some people come people call me and as like, go, have you heard a club house? You should do this down, whatever should get on it
send in invite It started feel like I being sold and I'll like, wait a minute. Wait a minute. Are you gonna

Juliet Hahn  00:12:14 
Alright. Right.

Monty lans  00:12:14 
commission from this phone clock. You know, like, what's going on here?
And I just... You know, I I let other things get the way I didn't
it, but then
I think it was around December, November November December of twenty twenty.
When one of my best friends, he's like, a brother to me blood wouldn't make us any closer. He he reached out to me.

Juliet Hahn  00:12:33 

Monty lans  00:12:34 
And he was like, Jo I have you ever heard a club house, and I was like, no.
He was like, I'm on it. And he said, bro you
are one person. If there was any one... If I could only choose one person in my contact list
that belongs on club house that would thrive on club
It's you and obviously coming from somebody that has that level of

Juliet Hahn  00:12:50 

Monty lans  00:12:51 
credibility and trust in relationship with me.
I'll I I'll do it, and then he was, like, listen. I'm gonna send you a an invite. He said I'm
said I've been going to a couple different rooms that are talking about business talking about networking
like I'll send you a invite whenever we do these rooms.
Or whenever I'm in these rooms, and I was like alright cool. Sounds good. So you sent me to invite i joined Club.
Then he sent me the first invitation for a room that he was in and
it was

Juliet Hahn  00:13:12 

Monty lans  00:13:14 
chaos. Like, it was just... I saw, like, four or five hundred people in the room,

Juliet Hahn  00:13:17 

Monty lans  00:13:19 
you know, music reminds me every everybody talking, but then we kinda
settle down,
And I noticed that they ask you how a structure for, like,
you know, giving people ten, fifteen seconds introduce themselves.
I was say, okay. This is cool. So literally, I would
be Club waiting four, five or six hours.
To have ten to fifteen seconds

Juliet Hahn  00:13:35 

Monty lans  00:13:40 
to introduce who I am and what I do and do it well enough
to make people wanna follow me on Instagram.

Juliet Hahn  00:13:43 

Monty lans  00:13:46 
And inquire about my business. So
imagine doing that for a few weeks, And then, eventually, my friends and I... My friend and I got
tired of spending that much time waiting on the backseat for our
we like, yeah, let's just start our own club.

Juliet Hahn  00:13:58 

Monty lans  00:14:00 
On Courthouse focused on what we wanna do. So we started
Digital hustle dynasty is focused on helping
people that want to build a brand or succeed in the digital space, whether, you know,
social media, you know, Youtube, and whatever they want to do. We just wanna bring a whole community together.
slowly, but surely, We started figuring out a system, figuring out different types of rooms for each day of the week.
And we built up a a massive reputation
know a good reputation on there because of the way we did things,
and I I gained thousands of followers just off of
club house alone, and I
did my first workshop on Zoom because of club house I did my first

Juliet Hahn  00:14:39 

Monty lans  00:14:38 
are on Zoom, like group webinar group coaching because of of of
club house. I started figuring out different systems and
started working out, you know, and and I take what I learned from club in terms of communication.
Relationship building business, marketing and structure,
and I still apply a lot of those principles. It's not all those principles today, and it's held me out a lot.

Juliet Hahn  00:14:57 
Yeah. No. And it was so interesting. I remember what I got... I had friends to
same thing. They're like, you gonna get on this club giving this courthouse house. And it's because I had just
you know, really had start started of the podcast about
probably six months before. And
I was like, alright. Alright. But then I then I was on a waiting list and I was like,
I wanna go on now, and I have to, like, wait.
I was like, oh, this was killer now, you know, like, it was so crazy. And then I remember it was the
thing I went all to to the podcast rooms, and I became
one of the club pod members, and and then I started running rooms for
pod. And then I was like, I can run my own rooms.
Do I wanna see this go? And then that's when the... You know, during the pandemic,
is when I really started reaching out to people about, like, hey, what is a pandemic
look like in other parts of the country and that's when I started interviewing
And that's when my podcast really took off because I was like, wait. I'm really good at this
this is so interesting. And that's in the beginning, probably where
I got most of my guest. I mean, I was, like, booked for a year. I mean, I think
that summer, the first summer,
I had I had to take off because I had so many recordings. I was recording, like,

Monty lans  00:16:03 

Juliet Hahn  00:16:01 
five times the I was recording five times a week. I had so many episodes
but then it became the problem was, and all the podcaster and the audience right now are laughing.
Because then I was like, oh, shit. Your episode not gonna go out for, like, five months.

Monty lans  00:16:12 

Juliet Hahn  00:16:14 
Okay. I go. And then I was like, okay. Wait. Now. I can do two episodes among
but then I was paying an editor because I didn't wanna edit. So I was like, okay, This is going up more.

Monty lans  00:16:22 

Juliet Hahn  00:16:22 
Now I need to find out, you know, like, I'm I'm I was making

Monty lans  00:16:28 

Juliet Hahn  00:16:25 
I I did some health and fitness coaching, which I still do a little bit of
and running that kind of stuff, So that's where I would take that money and fund it back.

Monty lans  00:16:31 

Juliet Hahn  00:16:33 
Into the podcast. And so that's what I kept doing, but it was it was really interesting
to learn about

Monty lans  00:16:38 

Juliet Hahn  00:16:40 
just businesses on there. I mean, it I re... I think I rebranded my podcast when I was on
club house. And, again, you're right. Like, I built a community a pretty quick
community that was was cool and reputation for podcasting and even I had just
started my podcast, but then I really got
I really got good and kinda honed in my skills.
Through kind of the the working there in the in the podcasting world, and I created a

Monty lans  00:17:06 
Wow. Yep.

Juliet Hahn  00:17:05 
a workshop and all of that kind of stuff. You know? So it's it's fun. It's it's fine. And I love that that's

Monty lans  00:17:09 

Juliet Hahn  00:17:11 
really and powerful, and it just gave. I mean,
the social audio
was so important and the thing that I loved what people would say all the time. Like, I was a podcast
listener before. Like, I loved podcast. I always listen to my books.

Monty lans  00:17:24 

Juliet Hahn  00:17:24 
On audio, my my listeners know I'm just slack

Monty lans  00:17:27 

Juliet Hahn  00:17:27 
So I hate like reading is like, painful for me, so I'd listened to everything.
But you can also really

Monty lans  00:17:34 

Juliet Hahn  00:17:32 
connect with people through their voices. You... You know, even if you can't

Monty lans  00:17:37 

Juliet Hahn  00:17:36 
see them I mean, video brings it to a a... You know, whole different aspect.
But when you can hear someone's voice, you can find out what to
site, like, what's excites them? What doesn't excite them if they're nervous
you really can find out so much about someone's voice.
That I just became even have mere more curious. Like, okay. This is this is
Great. So then I would have people say, okay. Well, how do you know that you wanted that person?
like, how did you know their story? And I'm like, well, I would always get a little

Monty lans  00:18:04 

Juliet Hahn  00:18:04 
snippet it. But sometimes I would even vet people through Club house. I'd be like, hey,

Monty lans  00:18:07 

Juliet Hahn  00:18:07 
we can just open a real quick. I just need to make sure our energies match because
I think you... Like, if you work with someone
that's a completely different energy than you. I know for myself,
if I have a slow talk, it's really hard for me.

Monty lans  00:18:18 
Yes. Yes.
Yes. Yes. I agree.
I agree.

Juliet Hahn  00:18:20 
Really hard it's really. It's painful. So painful.

Monty lans  00:18:26 
No. No. No

Juliet Hahn  00:18:24 
And nothing against flo talk. We've didn't you so.

Monty lans  00:18:27 

Juliet Hahn  00:18:27 
But it's hard for me to interview them. It's... That my interviews go very different because
in my head i'm, like,

Monty lans  00:18:33 

Juliet Hahn  00:18:33 
Oh my god. Just gonna fill that boy. You know, it's just different.
So I love that that's where you got you kind of, you know, sharpen teeth and

Monty lans  00:18:43 

Juliet Hahn  00:18:43 
and and then it's sort of continuing. So take us a little bit about
after you're doing the coaching and, like, when

Monty lans  00:18:52 

Juliet Hahn  00:18:49 
with the... With the Instagram, for that always, did you go right into instagram, Or did you find
as you continue to grow, you know, what? I can actually help people really

Monty lans  00:19:01 
Right. Yeah.

Juliet Hahn  00:18:58 
with the real because then I know like real really took off and it was like,
real or what you need to do. So when did that part of your business come into it?

Monty lans  00:19:05 
Yeah. So that's a great question.
It's it's it's amazing
because I don't really take time to reflect on

Juliet Hahn  00:19:13 

Monty lans  00:19:13 
my journey until, like, I have conversations like this.

Juliet Hahn  00:19:16 
Right. And that's where I love doing this.

Monty lans  00:19:18 
Yeah. Yeah. And, you know, so you... It's it amazing. I'm still, like,
technically a baby

Juliet Hahn  00:19:20 

Monty lans  00:19:24 
in the
industry because I've only been coaching for two years, but
confident in what I do, you know, and and just
I I have so many results from people that I've worked with that. Like, I'm

Juliet Hahn  00:19:38 

Monty lans  00:19:37 
I know what I'm doing. And, you know,
I'm still learning. That's the beautiful part. Like, I still there's so much to learn. That's why

Juliet Hahn  00:19:45 
well we all are. Right.

Monty lans  00:19:46 
Yeah had the space of social media. So
lasting in knowledge and ideas and perspectives because
what we're talking about is, you know, the underlying

Juliet Hahn  00:19:58 

Monty lans  00:19:55 
foundation of creativity. Right? Social media allows you to create
And when it comes to
creating there is no bounds. There is no right. There is no wrong
know there's just differences, and it's about you
finding out exactly what your path is, what your
creative lane to thrive and to communicate and make a impact. Right? And, of course, if you're
doing it for business purposes to be able to
monetize and make money.
I was doing... I wasn't doing real
until I been twenty twenty one for the end of twenty twenty
I had seen people doing it. I've been watching people doing real for a few months, but
I was reluctant because I had just kinda figured out
the flow, the proper mixture of what content to put out

Juliet Hahn  00:20:40 

Monty lans  00:20:41 
how to design the content, you know, how to engage it. And this this had no

Juliet Hahn  00:20:44 

Monty lans  00:20:46 
to doing videos car. I was spending an hour, hour and a half

Juliet Hahn  00:20:52 

Monty lans  00:20:51 
two hours sometimes creating these elaborate Carousel cell posts. You know, that's

Juliet Hahn  00:20:53 

Monty lans  00:20:55 
tell a story or give instructions or give you the how to
and making sure that the graphics were perfectly positioned so that when you swipe
left. It's a seamless image going by the

Juliet Hahn  00:21:08 

Monty lans  00:21:07 
screen. You know, make... You know, so I I spent time because I i I thought it was important
and then figuring out the actions and all that stuff
obviously, you know, having a funnel for business generation behind that.
I finally gotten uncomfortable. And then you got hashtag. That's whole all nervous

Juliet Hahn  00:21:22 

Monty lans  00:21:22 
story I don't even use well, I'm sure we'll talk about that later, but
you know, then figuring out that. So I had just figured out, and then all of a sudden,
Instagram is introducing real that I'm like,
No. No. No. No. No. No. No. No don't switch this
up now. Don't make me have to learn something new now.

Juliet Hahn  00:21:40 

Monty lans  00:21:41 
And I was reluctant for for for a few months, but I was watching
other other peers in my in my space,
using real, and I keep seeing these stories

Juliet Hahn  00:21:54 

Monty lans  00:21:52 
ten thousand new followers in seven days, fifty thousand
a new followers in two months. And I'm like,
you know what finger was going up? I was like, I like

Juliet Hahn  00:22:02 

Monty lans  00:22:03 
you like, you know, how does that i'm like,
in denial, Like, there's no way you gain fifty thousand followers because of one little

Juliet Hahn  00:22:11 

Monty lans  00:22:10 
fifteen second video. So I was reluctant.
then I just see average people
that I'm running a business. They're not trying to make money. They're just trying to have fun.
And they're blown up.

Juliet Hahn  00:22:22 

Monty lans  00:22:23 
Tens of thousands of views on their video.
Hundreds to thousands of comments.
You know, I'm sure tons of saves and shares and I'm like,
Alright. I am really

Juliet Hahn  00:22:32 

Monty lans  00:22:33 
Right. Now it's now I'm just being stubborn. I need to actually I need to make the shift. So
still, reluctantly, I started doing real, and and it's
it's ironic because, like,
I have a background of comedy. I'm sure, we'll talk more about, like, how I
you know, level out air. Yeah.

Juliet Hahn  00:22:46 
Or because that that... That was my that mine my next
thing. Yeah. Yeah a god. Yeah.

Monty lans  00:22:49 
Yeah. Yeah. So, yes. I have a background in
comedy, like, the stand of comedy doing sc and stuff like that. So it's not like I'm a stranger to video.
But I was a stranger to
intentionally using video to tell a story to funnel people into wanting to be
a customer or a client, you know, to buy something eventually,
Do when you do comedy, you're not... I'm I'm not selling anything. I'm just... I'm

Juliet Hahn  00:23:10 

Monty lans  00:23:12 
selling you humor for the... You know what I mean? So I don't have to say, hey, Click the bio to get
some humorous. My pages, what I do and follow me if you want more
but, you know,
I guess it was just having to switch after spending so much
time finally figuring out what works.
To find out that that no longer is gonna work as much and I have to make a shift. Otherwise, gonna be
behind. That was what frustrating me, but started doing real.
And it was very frustrating at first,
because it's figuring out what ones to push, understanding of the functionality
it's like getting a brand new phone. Remember, when we switch from flip phones to iphones, and it's like,

Juliet Hahn  00:23:44 

Monty lans  00:23:46 
like, you're like, wait a minute. Oh, I I used to have to press the number six three times
to get in oh. You know? I know like... You know, now I don't have the, you know, that whole
mental adjustment.
Took it took me a while it literally would take me
in hour
to produce

Juliet Hahn  00:24:01 

Monty lans  00:24:02 
a fifteen second real because I was trying to figure out what buttons to push.
And then after I posted it,

Juliet Hahn  00:24:09 

Monty lans  00:24:08 
crickets it, you know, maybe, like, a hundred views.
Maybe I get a thousand views but, like, five likes toy likes. It was I wasn't really seeing much, but
I also didn't understand
I didn't have any death in conceptual. Right? Like, how to take a concept
make it relevant to my knees and also have some type of purpose
that's gonna drive interest in wanting to follow me wanting to
inquire about business and services. I didn't understand that. So At first, I was just doing funny

Juliet Hahn  00:24:34 

Monty lans  00:24:36 
and trying to make it make some type of sense in the world of social media.
And it took me some time eventually, I developed my skills That was more efficient at editing and
producing without having to spend hours, then I learned or strategies to produce
multiple real within a short period of time, then I started getting a better grasp that
conceptual making things relevant to my niche, but also putting the intention of
education, entertainment or inspiration behind it,
figuring out how to use my captions,
to to supplement the value from the real itself.
I learned all these things, and I started to see

Juliet Hahn  00:25:10 

Monty lans  00:25:11 
numbers, you know, reach going up, you know, engagement going up,
followers going up, more increasing in my business, and then
I was like, you know what?
Maybe I should just focus on
teaching people about real. And, of course, I'll still keep the conversation
open it talking about other things related to Instagram and growing
brand, You know, people wanna learn those things, but I wanna I
I wanna shift to primarily focusing on
helping people with real, building a marketing strategy of branding
strategy of growth strategy and a conversion strategy around real because
this Instagram put out a post in their blog saying, hey,

Juliet Hahn  00:25:52 

Monty lans  00:25:51 
were shipped from a photo platform to a video platform, whether you like it or not.
You know what I mean? Like... And a lot of people are sad, don't show there's some people in here now they're like
you know, I left Instagram because it's not what it used to be. but
in the world of social media in the world of technology,
in the world of being on a platform that you don't own.
You have to be willing to adjust.

Juliet Hahn  00:26:08 

Monty lans  00:26:10 
You know what I mean?
Things are gonna change. We don't control the weather, but when the weather changes, our outfits have to change.

Juliet Hahn  00:26:15 

Monty lans  00:26:16 
Right? And you can be stubborn about it. But if you're out in the wintertime,
below twenty degrees, and you're still wearing shorts because you're mad that the summer left
you gotta have some health issues to deal with later. So you're better go get that north face also so
pants those boots. You know what I'm saying? So it's kinda like that.
With with social media. You'll probably hear me say a lot of analyses because that's just how I
educating now i yeah. Yeah. So

Juliet Hahn  00:26:33 
No. I love it. No. And I love it and I well I I'm gonna pause you for a second because

Monty lans  00:26:38 
Yeah. Sure.

Juliet Hahn  00:26:38 
I was dying laughing because I totally know how it is. And are you parent?

Monty lans  00:26:43 
Not yet. No. Yet.

Juliet Hahn  00:26:43 
Okay. So

Monty lans  00:26:45 
I do have an nephew you though.

Juliet Hahn  00:26:46 
Okay. So that's the other thing I was laughing about because that's the thing when you have a child
and they get through the stage. You're like, oh, I finally got it. And literally, within a day, they're in the next stage and you're

Monty lans  00:26:55 

Juliet Hahn  00:26:56 
Oh. Okay. Now I gotta learn this, and it's the same thing with business.

Monty lans  00:27:01 

Juliet Hahn  00:27:00 
And and and social media because it's changing all the the algorithms you always hear the algorithms

Monty lans  00:27:05 

Juliet Hahn  00:27:05 
algorithms. And so I love that you were, like, Stubborn, but then you're like, okay.

Monty lans  00:27:11 

Juliet Hahn  00:27:09 
This is what I wanna do. I I now have to adjust, and that is

Monty lans  00:27:12 

Juliet Hahn  00:27:13 
but that's also light right, As you said, the weather anything is is is... You have to adjust

Monty lans  00:27:20 

Juliet Hahn  00:27:18 
but there's so many things throwing at us now. Right? There. I mean,

Monty lans  00:27:24 

Juliet Hahn  00:27:21 
so many things that we are like, okay, we need to know this. We need to know that's how do we focus on on that
And I love that you are
you saw that your
audience and your clients

Monty lans  00:27:34 

Juliet Hahn  00:27:32 
can also benefit from this, but it's like, okay. I need to niche down because this is what people

Monty lans  00:27:36 

Juliet Hahn  00:27:37 
need. And that's that's a gift because not everyone has that. Some people can be too broad and, like, the
I'm doing some many things. So I do have to say Dave and the audience, which I was gonna call him up
I'm not going to because I'm sure he's at work, but he said Monty, What advice
can you give about convincing a guest who was always busy with her own amazing show to join

Monty lans  00:27:56 
That's for you. Yeah.

Juliet Hahn  00:27:55 
my that's for me. Dave. I know.
You. Guys just read that. I know he's laughing right now.

Monty lans  00:28:01 
That's where Right. Put that pressure on there.
Put that pressure on.
That awesome.

Juliet Hahn  00:28:06 
I know. I I promise you. I will

Monty lans  00:28:10 
That's good.

Juliet Hahn  00:28:11 
will. Okay. Then, here's one for real... That's
i'm dying laughing right now. Okay. For any hints on reaching out to guests,
initially. Yeah. I definitely have some some the
definitely have some stuff there. Okay?
So... And it's so clients.

Monty lans  00:28:25 

Juliet Hahn  00:28:27 
Monty, when you're on reaching out, like, how do you read
out to clients. Gave some... I can't wait to Damn because that was funny.
When you're were first reaching out to new clients,

Monty lans  00:28:37 

Juliet Hahn  00:28:37 
what do you... Or do you have a system for that that you can share or top one?

Monty lans  00:28:41 
Yeah. You know, obviously, the you there's levels to it.
Pillow what stage rat in your business.
You know, the highest level is just having like a
automated system. Right? Where you don't have to be involved. It's a self sustaining
system that just kinda brings clients in, and that's, like, you know, setting up your

Juliet Hahn  00:28:59 

Monty lans  00:29:01 
talent. So you have, like, a
you know, some of her people the schedule calls with you, then with
inherently, you can set up workflows. You have to pay for
the upgraded version. So you set a workflows or you can add a questionnaire and
you know, if the person answers this question,
like this, they go here. If they answer the question like this, they go here.
Then they can automatically schedule
then you can... obviously, if you have, like digital products, you have a link to the digital product or link
to your physical product, have that in your bio and create content.
That addresses the the questions, the pain points, the
struggles that your audience is going through, but also proves
your products, your service are you to be the person that can bring the solution
and then you give the call to action. Right? So at first, when I was reaching out to
when I first started Vegas consulting,
I started off with
putting out content first. I didn't automatically, the only people that I
automatically reach out to
to, like, you know, pitch

Juliet Hahn  00:30:04 

Monty lans  00:30:02 
on getting my services or letting me close them and were my friends at first.
Because I didn't have to worry about too many questions. I didn't have to worry about skepticism
is I'm in all kinds of stuff like that.
They already seen what I had done on social media with my my
fiancee with our food in and lifestyle page,
they knew that I knew

Juliet Hahn  00:30:18 

Monty lans  00:30:19 
social media to some degree. There's was less questions less friction.
So I went to them first directly.
Text message. Hey. Listen. This is what I'm doing.
Are you still interested in, you know, becoming that fast and influencer hair? You still
interested to becoming that travel influencer here, You still interested in running that fitness company.
You wanna do it on social media? I let me worry Beauty. Let me help you. You know what I mean?
So just directly to my friend's, phone call, whatever the case is,
after that,
it was a lot of

Juliet Hahn  00:30:46 

Monty lans  00:30:46 
manual hustle and muscle. Right? I would
I I had to first put out content because at first, before I started the company,
my content had made some shifts. At first, I was on this instagram just to be on Instagram.
putting up stupid posts and things that were funny and things that were stupid,
and then I had to... Then I ended up shifting to focusing on
you know, attraction marketing and business related stuff, putting on motivational quotes and videos and
captions and stuff like that because I was doing I was I was in network marketing. So I wanted you would
take me more serious when my social media, and then I had to make the transition
to posting social media,

Juliet Hahn  00:31:22 

Monty lans  00:31:23 
educational related content. So
before I could even start hitting up a total stranger about becoming a client,
I had to have things on my page that justified why I would be a good officer for the

Juliet Hahn  00:31:32 

Monty lans  00:31:34 
to make an investment in. So it wasn't immediately go start getting
school start getting quiet. It was
Let me build up a collection of valuable educational
inspirational and even entertaining content
so supports me being a good option for them to
consider making an investment in to get coaching. So I started working on my content. Right?
One of the most frequently we asked questions? What are some things that I see people struggling with
what are some of the most important things that people need to understand? And I create a
content around those different areas. And once I felt like, once I felt that I had
a good enough amount of content for people to do research to see if I knew what I was talking about.
Then it was going to the comments of those posts.
And looking at who commented who is asking more questions,
you know, going through the list of likes, You know, I got a hundred people
I liked it. Let me see what they're doing is anybody doing anything business related or in
influencer related that I can help out.
Then I would send them a Dm. You know, I I was, you know, filter out the ones, I think would be good candidates
work with because

Juliet Hahn  00:32:35 

Monty lans  00:32:35 
I didn't wanna work with anybody, but I did need to get the ball rolling

Juliet Hahn  00:32:40 

Monty lans  00:32:38 
because I wanna make money, you know, and not live all the government forever so so

Juliet Hahn  00:32:42 

Monty lans  00:32:43 
I said I I gotta start reaching out to so reach out.
Had like this pitch that I had formulated like, hey, my name is
I noticed that you do x y and z. I love what you got going on.
I was just curious to know if there's anything specific that you'd like to learn about social media that you believe would help you get
to the next level. Right? Something about around those lines. And I played around with different versions of it.
A little bit longer, i'm a little bit shorter just to kinda see the response I get.
Then I started getting some people that were
like, yeah.
You know, I'm actually interested. I'm open. Like, Sure I hop on a
phone call, and I was doing everything manually, like, literally, like,

Juliet Hahn  00:33:15 

Monty lans  00:33:16 
pad in ten basically. Alright. Cool. What what time do you wanna jump on the phone? And I go to my calendar.
And I look. Okay. I have these dates available and they're like, okay. Well, that me doesn't the work. I'm like, okay.
Shit. Let me go back to my calendar. I come back excuse my legs, but I go back to the calendar.

Juliet Hahn  00:33:27 
No. No. You're gonna need this same here.
Chris away. Yeah.

Monty lans  00:33:29 
Okay. And then I called that yeah. And and then I come back and my
Okay. These are the these are new times, and then they're like, oh those times over
then I'm like, you know, I forget it. What are you available? I'll move everything around to talk to you.
And then, you know, I started setting up appointments and doing calls and i had to work on
my pitch and my flow conversation and in the
structure of my phone call so that
I'm not on the phone for ten hours.
Answering questions and giving information to somebody who ultimately says,

Juliet Hahn  00:33:56 

Monty lans  00:33:56 
no thanks. I don't wanna work with you. I don't have the money right now because I was doing how
but in an hour out have I went
I went from doing

Juliet Hahn  00:34:03 

Monty lans  00:34:03 
two hour discovery calls.
Started off doing hour to two hour discovery calls.
Imagine that, And I would be doing
don't wanna imagine. You don't mention that. Right.

Juliet Hahn  00:34:09 
No. I don't know.
No. Terrible.

Monty lans  00:34:14 
Right. And so some, I'll be doing, like, three to five
calls I'm spending six eight hours talking to three to five prospects.
For, you know, on some occasions, only one of them to be qualified and then

Juliet Hahn  00:34:25 

Monty lans  00:34:26 
you know, out of that from that one person, they're like, hey, well, I won't be ready till next month.
So I'm like, I I gotta figure out
how to get this right. First of all, I'm not doing these hour hour half calls.
Second of all, I'm not answering every single question because they're basically getting a coaching session for free.

Juliet Hahn  00:34:39 

Monty lans  00:34:41 
You know what I mean? Like... So I I went do that whole phase
just trying to figure out the structure of everything. But I I ended up finding my flow, but
I say I'll have to say, you know, if you're
on a low budget where you can't invest in automation tools
you know, you have to put yourself a position to be able to filter out
who's worth talking to, and who's was not

Juliet Hahn  00:35:02 

Monty lans  00:35:02 
club house helped me out with that because from the rooms that I went into as a guest,
to the rooms that I hosted myself.
It was very easy for me to filter out who was somebody to work with it who was
because I would literally give verbal call to actions, like, hey,
if you are somebody who's trying to build a business on Instagram,
and you're struggling to get followers, You're struggling to create content.
You're struggling to get engagement.
I want you to de and me this word, and I would have an action word, like, grow.
G r o w d me grow, and let's hop on a free ten to fifty

Juliet Hahn  00:35:32 
Smart. Yeah.

Monty lans  00:35:34 
minute call to see if I can help you out. Right?
So from that point from that specific call to action,
Yes. I would have multiple people hitting the followed button on my page because they hear me
speak on on Club house or follow me on Instagram.
But then I would have that select number of, like, five ten, sometimes, fifteen, twenty people that were in the room
Dm me that cold word grow because they were specific
interested in working with me and getting coach by me getting a
to my workshop, doing my my webinar, and it helped me streamline the process of
being able to pick up clients and pick up, you know, new students that I would work with.

Juliet Hahn  00:36:06 

Monty lans  00:36:08 
So I leverage his club house. Yeah. And then, you know, obviously, Instagram too
put out content, put a call to action, Hey, Dm this word, if you wanna learn more,
hey, D mean this, if you wanna learn more, click the link on my bio, stuff like that.

Juliet Hahn  00:36:19 
Right. And I and I day i have to say, so I
saw monty stuff on on Instagram, and then I just
Dm do. Hey. Do you wanna be guest on my podcast. I can give you more information?
And so I
in the beginning, when I first started, it was
comp. I got a lot of a lot of my gas
And then I I get a lot of people that reach out to me now. I got a lot of
p agencies. And the way I do it is because as I was talking about,
I don't have time to You to do the hour bar calls and all of that.
So a lot of times, if I need to see someone's video, I do Fridays. I have, like, a

Monty lans  00:36:57 

Juliet Hahn  00:36:55 
rubber calls. I do fifteen minute discovery calls, and that's like, where a lot of my business
and I send the calendar for that, and then people can do it there.
And then if they don't or if it's like a p agency,
that their client, you know, they're trying to do work for their client, and I get that. So I'm like,

Monty lans  00:37:10 

Juliet Hahn  00:37:09 
you know, if you can't get your client on, I need to see, like, a Youtube video or hear a podcast that they've been on.

Monty lans  00:37:14 

Juliet Hahn  00:37:14 
They always give you a little bio. So I get the sense that that is a good story, but I also need

Monty lans  00:37:17 

Juliet Hahn  00:37:19 
to know if the person gonna be able to tell their story. You know? I mean, so that's something that I also teach
I can consult people on how to tell their story, even people that
know their story. They love their story. They know how to tell it.
If you're
doing the podcast circuit or if you're doing

Monty lans  00:37:36 

Juliet Hahn  00:37:35 
you need to be able to tell your story in many different facets.
You need to be tell your fifteen minute story.

Monty lans  00:37:39 

Juliet Hahn  00:37:41 
Versus your thirty minute story versus your hour story. And
all of them have to have that meat in it, you know, to be able to

Monty lans  00:37:50 

Juliet Hahn  00:37:48 
to get to get people to connect with you because it all... In in my world,

Monty lans  00:37:52 

Juliet Hahn  00:37:53 
it's all about the story. When you when someone tells you their story,

Monty lans  00:37:55 

Juliet Hahn  00:37:56 
you connect on a deeper level whether even
even if it's, you know, you know, I'll have guests that would be like, well, my story is not that big.
But then they talk about it. And I'm like,

Monty lans  00:38:06 

Juliet Hahn  00:38:05 
but the way you expressed and everyone has a story, everyone story is big in their own because

Monty lans  00:38:12 

Juliet Hahn  00:38:10 
to the creed. You know, that's how they became who they are. And so that's really important.
For any of you that are, you know, listening out there are doing what, you know, what Monty just said as well.
It it is important to
do that. And if you guys are... And I should've have said this in the beginning, and I will put this in the show

Monty lans  00:38:30 

Juliet Hahn  00:38:27 
but Monty, you can find him on Instagram, Monty la a, and athens and month

Monty lans  00:38:31 

Juliet Hahn  00:38:32 
is mo n t y. And so
if you're listening to this or, like, yeah. I I I need this. This is... You know, I
love there's so many people out there. Right? That all have

Monty lans  00:38:43 

Juliet Hahn  00:38:43 
different businesses, but when you connect with someone because of their story,
and you connect with someone with some of their energy, that is one of the reasons why I reach
out Monty because I was like, you know I I love what he's doing.
There's a story behind us. Like, there's a hundred percent the story behind this and I knew it.
So that brings me to my next question because

Monty lans  00:38:59 

Juliet Hahn  00:38:59 
there's people that are, like, I can't do real because I can't act
like, I... It's so funny. I've done real. I mean, a lot of my stuff is my podcast up

Monty lans  00:39:08 

Juliet Hahn  00:39:07 
it's more about my guests than me. You know, I I do have my own videos and I put up
But I will always laugh because I will try to do the real and
I can't get the... Like, I'm always behind on the both the words.
You know what Mean? And I'm always like, oh,

Monty lans  00:39:21 
I got you. The listening here.

Juliet Hahn  00:39:23 
Oh, god. I cannot live to... I mean, it's just not one of my talents. And I'm okay with that. Like, I tried, and I was like,
You know what? You can try and try, and I'm sure I could get a little bit better, but I have
I can't I... No. It's not for me. However, you are spot.

Monty lans  00:39:37 
Thank you.

Juliet Hahn  00:39:37 
I mean, you're... You're really good. Like, I watched the bunch to be, like,

Monty lans  00:39:42 
Yeah. Yeah.

Juliet Hahn  00:39:41 
Did he delay it all? No. He's fucking on every single time.
How is he on all the time? So that was my next question to be like,
did you always, like,

Monty lans  00:39:50 
Yeah. Yeah.

Juliet Hahn  00:39:49 
you you had a comedy background. So as you said, you had a little bit of coming back on, but that's

Monty lans  00:39:53 

Juliet Hahn  00:39:54 
people are gonna be listening you're like, I have no comedy background on or I have no

Monty lans  00:39:58 

Juliet Hahn  00:39:57 
acting. Like, you obviously had an interest in that. So it came easier to you

Monty lans  00:40:01 

Juliet Hahn  00:40:01 
people can learn to do it. But give us... I wanna hear a little bit about the

Monty lans  00:40:05 
Thank you.

Juliet Hahn  00:40:04 
comedy background because you are very good in your rails, And I do. I laughed out loud. I think

Monty lans  00:40:09 

Juliet Hahn  00:40:08 
couple of my phone, and then you have your serious ones where you're really giving a business, which
is such a beautiful

Monty lans  00:40:13 

Juliet Hahn  00:40:15 
way that you do it. That's the other thing that really brought me in because

Monty lans  00:40:17 

Juliet Hahn  00:40:18 
i was like, I got to know you in your funny side, but then I was, like, oh, wait. These are really good tips.

Monty lans  00:40:21 
Yeah. Exactly.

Juliet Hahn  00:40:22 
I I like this guy. I need to reach out. I wanna, you know, have them on the podcast.

Monty lans  00:40:26 

Juliet Hahn  00:40:26 
But, yeah. So give us a little bit about your, you know, comedy background where that came from.

Monty lans  00:40:29 
Yeah. You know,
you know, first of all, Like, with with
the the brand that I'm building on Instagram, like,
this is advice that I get to everyone Like, first of all, you don't have to be a
a comedian. You don't have to be funny. You don't have to be a dancer or you have to be an
stream is where you go out and do crazy things to get attention.
As long as your content is,
you know,
valuable the sense synthetic
entertain, inspires, and educate
within the realm of your niche,
know, and and impacting
people from your target audience in that way.
You're fine. Right? You don't have to be the most creative person, but you can use
creative elements that present you as a creative
person. Right? Music is already a creative element when you add music behind your stuff,

Juliet Hahn  00:41:16 

Monty lans  00:41:16 
you're making your entire real more creative because you're using a creative element.
Right? When you have, you know,
creative visuals, like stock videos, for example. Right?
This is stuff that's already creative in his nature, and you're just leveraging it.
To add a more creative touch to your

Juliet Hahn  00:41:33 
Mhmm. Yeah.

Monty lans  00:41:33 
real. Right?
You know, are there things that you might want to adjust a little bit
get outside your comfort on a little bit so that you can better deliver your value
Sure. Like, for example, what, you're were talking about, like people who talk slow or people who are, like, mono

Juliet Hahn  00:41:45 

Monty lans  00:41:49 
Well, if you know you're a slow talk or a mono person, you have to get efficient at
making a few words go far so that you're talking less your video is shorter.

Juliet Hahn  00:41:57 

Monty lans  00:41:58 
But you're getting a potent message across. Right?
Someone like yourself, you, someone like, you know, myself, you know, and other people who are, like,
centric or or just vibrant and very, like,
energetic, we can probably talk for thirty seconds, sixty seconds to keep a

Juliet Hahn  00:42:14 

Monty lans  00:42:13 
crowd attractive because our voices up and down and excited
than engaging and stuff. So it's like, oh, man. I can listen this. You don't even notice

Juliet Hahn  00:42:19 

Monty lans  00:42:21 
a whole entire sixty seconds going by, because just so captivated by the person's energy, but
you're not that type of person. You gotta find a way to make a few words go far. You gotta
find a way to get your message across in a shorter period of time, and you don't even have to show up on camera all the time.
To do that. Right? You can build a brand around not showing up on camera.
As long as you're using creative elements and leveraging and creative elements that actually do grab people's attention
So, you know, but going back to to my history, every single
every single
chapter of my journey has led me up
to where I am now. And even right now, this might just be a

Juliet Hahn  00:42:57 

Monty lans  00:42:55 
chapter in my in my novel, not necessarily the rest of the novel. Right?
But it it it's it's amazing because
I started off, you know, I've I've been at athlete
my entire life. I went to college. I played a
College basketball for a d2 school had a four year scholarship.
And I was expected to go overseas and, you know, my

Juliet Hahn  00:43:21 

Monty lans  00:43:18 
family, my friends, like, they're looking at me like, y'all, he's what he gonna make it out. No it first of,
I growing up in the lawyer or anything like that, but I had
I have friends that were from rough neighborhoods, and a lot of people that that basketball team, you know,

Juliet Hahn  00:43:28 

Monty lans  00:43:30 
from rough neighborhood, stuff like that, tough certain circumstances, but, you know, they they looked at me as the
one that they grew out with that would, make it to the next level, go overseas paper
professional basketball. Some of my friends thought I was gonna
you know, evolving enough to go to the Mba and stuff like that. But
I towards the end of my second half of college,
I actually found a passion for acting.

Juliet Hahn  00:43:56 

Monty lans  00:43:56 
I've always been a class clown. I've always been the silly one in my family.
But I I decided to get into acting as an elective, and I decided to make
drama my minor. I was measuring in in
Was it me say the communications? I might in drama?
I got to an Acting class. I loved it.
And on a random day,
one of my friends was running a talent show for the school, and we were talking Junk at lunch
He was like, oh, like, he's like, oh, you're funny, Bro. He's like you should do a comedy set.
I like, yeah. I'll the air throw be on the Rocks. I'm gonna come and do some state of have everybody laughing.
And he actually did. He added me to the roster. And
called my name up in the middle of the Towers show.

Juliet Hahn  00:44:36 

Monty lans  00:44:33 
And I'm like, oh my god. But thankfully, I, like, brought some jokes
down just in case or whatever. I didn't know if you serious enough.
And he called me up and I went up there. I did a a seven minute set
of just random jokes, and people were laughing my
friends were there we're were we're supporting me from the basketball team they were laughing
and then I didn't think anything of it. But after the show, a random person,
walked out them. Like, you were so good, You know, when is your next show? When can I come to you for
form and I'm like,
I need to go find a new show and

Juliet Hahn  00:45:04 
Right. Right.

Monty lans  00:45:04 
show. I don't have an next. So I started doing research to find out about, like, open my
and talent shows. And I I did my first show. I had a
and, you know, in the world of comedy, not have to go too deep into it, but, like,

Juliet Hahn  00:45:18 

Monty lans  00:45:16 
they're very big on, like, attendance. How much attendance can you bring? That plays a major role in how far
you out how many opportunities they'll give you. So I did a talent show
And it was like a new comic night or something like that. And
you know, you get a certain amount of time based on how many people you bring. Right? But you have to bring a minimum
five if you wanna have, like, five minutes on stage, and I like, no I wanna do ten minutes

Juliet Hahn  00:45:35 

Monty lans  00:45:37 
you know, and they're like, oh, well you gotta bring more people in five

Juliet Hahn  00:45:39 

Monty lans  00:45:40 
and I love having, like, fifty people come to the show. Right? I broke the most
people, they made a lot of money off you and I didn't get paid nothing but anyway.

Juliet Hahn  00:45:44 
Love it. Right.

Monty lans  00:45:47 
You know, I did my set and and it was great. And I and I and I was confident and
I kept going And then... I mean, I've done a lot of stand up at one time I was ranked
one of the top of common communities in New York, and people had, like, big thing
been on Mtv. I've done
pilots, all kinds of stuff. And then I thought, Okay, this is what I'm doing. I'm gonna be

Juliet Hahn  00:46:01 

Monty lans  00:46:04 
comedian. I'm gonna be a star out the next Eddie Murphy. I'll be the next

Juliet Hahn  00:46:10 

Monty lans  00:46:09 
you know, Rich and Prior, x Cabernet heart. I'm I'm the next generation
and then, you know, my
passion started to kinda shift away from that. I just didn't
I guess I experienced some things and then saw some things, and I was like, you know what? I don't really know if I wanna go this route.

Juliet Hahn  00:46:27 

Monty lans  00:46:25 
then I got introduced to network market. Right, so people
so people went from there, I'm going to the Nba, and overseas
to think I'll be on comedy Central in the next star,
and then I I dropped the bomb on hey. I'm gonna do that with marketing.

Juliet Hahn  00:46:36 
Well, you know, but... But, you know, it's so great and that's what I love. So I was an

Monty lans  00:46:40 

Juliet Hahn  00:46:40 
an athlete. I played two college sports, and my kids are athletes. My middle son is a basketball.
and what always kind of whenever I do my shows and I find out later that the person
an athlete. I always go

Monty lans  00:46:55 

Juliet Hahn  00:46:52 
Okay. Yeah. Because we... Well, because we have a person variance because we know what

Monty lans  00:46:57 

Juliet Hahn  00:46:57 
hard work is, especially when you play at the college level and, obviously, above
but you have a a difference
mindset when it comes to the... It's a... And it's... I think it's just something that we're born with. I mean,

Monty lans  00:47:07 

Juliet Hahn  00:47:10 
was always someone that worked hard in the field, and I was not, like, you know, I

Monty lans  00:47:16 

Juliet Hahn  00:47:14 
when I went to practice, I hated in practice. Right? I was... I loved the game. I hated in practice.

Monty lans  00:47:19 
Same here.

Juliet Hahn  00:47:18 
I hated, like, off season. My sister was always like, you know, running the miles, and I be like, and

Monty lans  00:47:25 

Juliet Hahn  00:47:23 
fine. I'll just, you know, deal it when I get there and beach the sore for, like,
a week and be half up puff, but I'll I'll do it and she to get phil to be like,

Monty lans  00:47:29 

Juliet Hahn  00:47:30 
do you do that? How do you do that? But it's one of those things that I think
when you have that mindset and you know what it's like,

Monty lans  00:47:36 

Juliet Hahn  00:47:37 
to push yourself. You know, you wanna win the game. You wanna do that? It is a different
mindset, and it gets you through life a little bit of the

Monty lans  00:47:43 
Yeah. Absolutely.

Juliet Hahn  00:47:46 
you know, the hustle, the the grit. You got yep you have a grit

Monty lans  00:47:50 

Juliet Hahn  00:47:49 
that not everyone has. I actually had a little bit of a network marking background as well.
Which I could just think it's so funny because that is also a place you learn

Monty lans  00:47:57 

Juliet Hahn  00:47:57 
a lot about coaching, which is amazing. So

Monty lans  00:47:59 
Oh, yes. Yes. And I'm was saying, I was saying that to say this because I don't wanna drag it out
too long.

Juliet Hahn  00:48:05 

Monty lans  00:48:05 
Everything I've done in the past let me know what I'm at now. Right?
Doing basketball taught me leadership. And taught me competition and taught me responsibility.

Juliet Hahn  00:48:14 

Monty lans  00:48:12 
Taught me putting in the extra hours and working hard. Right?
Doing comedy taught me how to actually command a crowd how to communicate effectively.

Juliet Hahn  00:48:19 

Monty lans  00:48:21 
How to deal with
scrutiny how to deal with judgment. Right? In the moment because when you're on stage and you

Juliet Hahn  00:48:26 

Monty lans  00:48:27 
say a joke and people don't laugh and they're looking at getting the eye that's like,

Juliet Hahn  00:48:32 

Monty lans  00:48:30 
Who, I have to i to keep this right now and keep the show going. You know what I mean?
And then when I did network marketing,
it taught me team building. It taught me personal development. It taught me dreaming bigger.

Juliet Hahn  00:48:39 

Monty lans  00:48:41 
Vision, affirmation faith. It taught me
all these things. And I I apply that to what I do now.
With with coaching and social media. Right? You see the the comedic side of me. You see that chapter.

Juliet Hahn  00:48:53 

Monty lans  00:48:53 
In the content that I create. Right? You see the the the
communication and the in the leadership in the way that I
interact with my followers and interact with my community you see
you know, just the business examine that I got from network marketing in the way that I
conduct business with my my social media company. You know, So
everything that I've done has led me to where I'm at now and
all those things that I thought were going to be
The entire story were just chapters.

Juliet Hahn  00:49:21 
Right. I love that.

Monty lans  00:49:20 
And and that's my encouragement for everybody listening. Right? Like, if you're
at a point where you're considering doing something else and you don't know if you're qualified, like,
look back at what you've already done.

Juliet Hahn  00:49:27 

Monty lans  00:49:32 
take take inventory on the lessons that you've learned that have helped shape the characteristics and the skills.
The gifts that you have now, like, we all have a gift
take your experiences from the past and keep that in mind to give you the confidence
to step into that new
area of growth, whether you're, you know, starting a brand new company or you're just trying to just start real.
And you're not too sure about that. You know what I mean? Like, we all have
lessons, we all have skills in wisdom and gifts that we've

Juliet Hahn  00:49:51 

Monty lans  00:49:58 
acquired from our past experiences. And when you realize and remember, like, wow.
I had to learn a lot to be good at that.

Juliet Hahn  00:50:06 

Monty lans  00:50:06 
Well, what makes me think I don't have the capacity to learn this and get good at this.
And if it's important enough to learn it,
then there should be nothing that stops you from diving into because nobody
rarely anybody is great when they start. But if you don't start, you don't have a
has to become great.
You know,

Juliet Hahn  00:50:19 
I love it.

Monty lans  00:50:33 

Juliet Hahn  00:50:23 
God. I love it. And and it's and it's also. I... One of the questions I ask a lot, and that's why I always asked
people about their background. And sometimes they'll will ask
my guest, you know, what they wanted to be when they were little.
Because what always is funny is a lot of times,
there was something in there when you were little before, there was judgment
four people would say, oh, you can't be that because I think you can be whatever you want

Monty lans  00:50:42 

Juliet Hahn  00:50:44 
I really truly do. If you put your mind to it, if you dream it, and you can make it in your brain, you can you can do that.
That's always a question I ask because a lot of times, my guest will be like,
holy crap. I never thought about that.

Monty lans  00:50:57 

Juliet Hahn  00:50:55 
Kind of par into what I'm doing now. And it it you know, sometimes there is
ties. And so I love how you just tied all of that together. I think it's

Monty lans  00:51:03 

Juliet Hahn  00:51:03 
It's so smart and wonderful. So I've would love for you now to talk

Monty lans  00:51:11 

Juliet Hahn  00:51:07 
to the, you know, the audience about some of your... I know you said
had a freebie. We can you tell people. And also, I know Dave said here are
here already Did jill. In james.

Monty lans  00:51:15 
Okay. Cool. Yeah. I Dm, Dm, if you wanna chat more you have for
sure. Yeah. So I have a few things. Right? A few things, I I have a
you know,
a free freebie that I
offer it'll be provided in the links that that you put up everybody, Juliet
And the free is basically, you know, hundred real ideas and

Juliet Hahn  00:51:38 
That's awesome.

Monty lans  00:51:37 
caption hook ideas. Right? So for those of you who are already established with real, you've been doing real, but you
struggle is like,
figuring out ideas or, you know, foundational concepts to create a real around.
There's about forty of those and then caption starters, which is extremely important
in your ability to impact your audience and actually
move your audience into interaction and sustain their attention.
It's like the first line of your caption. Right? The first words of your cast
really have a major
influence or impact on whether or not people are gonna read your entire

Juliet Hahn  00:52:10 

Monty lans  00:52:08 
guess because most people don't reactions. But if that first line,
is powerful or engaging enough. That they will read it. So there's, like,
sixty caption and hook ideas.
In the freebie. So, you get a link. You can download that. You'll get that immediately.
And the other two things is I I just released
a course, it's called the release course. I did that. I released it last month. It's
is phenomenal. I I put all of my my life's work. Well,
the past year and change of doing real. Everything that I've learned, all the hardest

Juliet Hahn  00:52:38 

Monty lans  00:52:40 
all the frustration. Okay. All the lessons tools skills everything.
I put it into the course. It's... There's over fifty lessons in there. I don't know how many hours it
quest too, but a lot of times, the self pays course, and
the information is evergreen. You know, for the most part, ninety five percent of the information
is evergreen no matter what changes take place on Instagram.
And when you when you enroll into the course, you go your own page. You'll have lifetime access to it. I'll be up
dating it along the way when there's new strategies or new things.
Small investment for the amount of value that you get and
The other thing that I have for people who... Let me say this. The courses is for
pretty much anybody at any level no matter how much experience you have.
Unless you already consider yourself on master at Instagram real. Right? If you feel like
you're crushing it, You're getting all the views you could ever ask for all the
followers all the engagement in all the business from your real that you can never ask for then the course is not for you, But
has beginner level to advance level information tools,
strategies information that that'll will help you become
a master at real in your own Right. So if you from
the person that's never done a real before and doesn't know where to start.
To the person who's doing real, but they need help with their strategy. They need help with their creativity.
That's who the realize courses is for And link is in my bio. There's a a sale going off that. If
you wanna check it out. And the other thing that I have going on for people who are confident
with their skills with real, but they don't really... They don't have time to do all the research. Don't
have a hard time finding trends and ideas
you know, conceptual ideas that are relevant to their brand
I have the realist club, and that is basically a membership you get
access to a weekly updated list
of currently trending audio and ideas curated and put together
by me. I literally just released the next list to everybody today.
Every Monday. So you're basically gonna have twenty eight ideas and trending audio
you can rely on and I... The the way I design the concepts and the ideas is I make it relevant
whatever needs you're in. There's very few niches that
it won't work for, but it'll work for a lot of people. So
that you can try that out too. There's, like, a one dollar
trial for the first month, that's gonna end soon. But, you know, if you're somebody who's
doing real, but you're having a hard time with ideas and spending too much time looking for them.
That's who it's for. I do all that work for you make your life a lot easier. So you can create more content
serve your audience more consistently. So... Yeah. That's pretty much like I'm going all. That's stuff
is linking in the bile except the free the free you get
from Juliet directly because that's just for this group right here. That's just for everybody listening

Juliet Hahn  00:55:12 

Monty lans  00:55:12 
podcast this interview. It's it's exclusive for you. Okay.

Juliet Hahn  00:55:14 
Yeah. And we'll get that out. So that will and
it we'll put that in the show notes when this goes out probably in week and half.

Monty lans  00:55:20 
Sure. Sure.

Juliet Hahn  00:55:22 
Football monty, and I will we'll we'll get there about that. But that's the other thing. You also do coach

Monty lans  00:55:26 

Juliet Hahn  00:55:26 
you do group coaching, and then you do one on one coaching. Is that correct as well?

Monty lans  00:55:30 
Yeah. Yep. Yeah Every now, and then I'll have a a group workshop. I'll probably doing one of those soon
And, you know, I do like group webinar, stuff like that.
Yeah. And I do wanna on coaching. So, you know, that's obviously a more
personal life setting, You know, things are customized to the person I'm sitting in front of, giving them
strategy you given ideas auditing the the
the content that they could currently have and helping them tweak the things that support real and help them
for. Well, all that stuff I do that one I one to. Yeah.

Juliet Hahn  00:55:57 
That's awesome. That's awesome. And

Monty lans  00:56:01 

Juliet Hahn  00:56:01 
so I I know you just had to move. So I appreciate you. You're doing it, where did you move?

Monty lans  00:56:05 
South Carolina.

Juliet Hahn  00:56:05 
And where did you

Monty lans  00:56:08 

Juliet Hahn  00:56:07 
you did. Good for you, so what where did you move from?
You did. Okay.

Monty lans  00:56:09 
So New York, New York, I'm still... I'm still New York.

Juliet Hahn  00:56:13 

Monty lans  00:56:14 
Until the day I die. Around. I'm still, New York in my heart. Right. My body

Juliet Hahn  00:56:19 
say it.

Monty lans  00:56:19 
is in South Carolina spirit is in New York.
Love it.

Juliet Hahn  00:56:21 
Is in New York. So I I'm in New York, but my my husband grew in the bronx.

Monty lans  00:56:25 

Juliet Hahn  00:56:25 
I grew up in new Jersey, but we we we live in New York.
And I hear you. And you never... You never... So when you curse, that was I, yeah
I'm Jersey, New York. I mean, I... I maybe don't look like a curse, but I

Monty lans  00:56:35 
There you go.

Juliet Hahn  00:56:37 
As my mom always says, i wouldn't know where you came from.

Monty lans  00:56:43 
That's funny.

Juliet Hahn  00:56:42 
She does. But so I... My, thank you so much for joining this.

Monty lans  00:56:46 
Take robbery.

Juliet Hahn  00:56:47 
And Fireside, it's really fun to have you on. And as I said,
whether you guys are on Linkedin, Twitch, Youtube, Facebook, whether you're listening
to the replay. And you're like wait. I want that free be where it is.
Just you'll go to my, you know, any of the podcasts
fires my website. I am Juliet at Han, and then also,
we'll have some links in here as well so you guys can see that. But
if you guys are new to Fireside also,
make sure that you're following both of us. I have some really fun shows this week. I have
Ashley Brown, who is the Nfl
former player and coach Ray Brown. We also have Jason Cipher

Monty lans  00:57:26 

Juliet Hahn  00:57:26 
gonna be on. He's the entrepreneur magazine.
He also has just written a book and then Ashley,
Peterson, who is Adrian Peterson wife is also gonna be on this month.
So if you guys are not following us and following,
you will not know about the shows that are coming up.
So, again, Monty, thank you so much for joining.

Monty lans  00:57:47 
Thank you for having me.

Juliet Hahn  00:57:47 
Fireside and everyone in the audience. We appreciate it... I know you guys learn some stop
because I definitely learned some stuff. And
it is one of those things that it's
we we... So... I was just talking to someone today. And before I wrap this up,

Monty lans  00:58:01 

Juliet Hahn  00:58:00 
and it's funny that sometimes people don't ask for help. And
I do not have a problem that's pro. Since I'm like.
Like when I was in school, I'd like,
nope. I need someone do this. I know where my strengths and weak are, and I think it's really important.
When we know our strengths and weaknesses, and if you're building a brand or you want to become
and influence or or do something on social media.
There... That's why there's people
like Monty out there. And, I mean, I don't know if no one cannot have
connected with you your energy. It's, like, so fun. I mean, that's the reason Why I was like, I gotta have this guy on.

Monty lans  00:58:32 
Thank you.

Juliet Hahn  00:58:31 
I mean, that's what's important is that he's gonna be able to help you. He's gonna give you the tools
to be able to help. It's one of those things that not everyone is good at social media.
he has done the work. You will see when you go to his his Instagram, he has done the work.

Monty lans  00:58:46 

Juliet Hahn  00:58:45 
He has the background. He has a communication background, but me also the acting background.
He has the the sports backgrounds, you know, where the hard work. And so

Monty lans  00:58:50 

Juliet Hahn  00:58:55 
you definitely wanna reach out, find out if it this... You know, is the match

Monty lans  00:58:59 

Juliet Hahn  00:58:58 
so you guys can find him again on Monty on his on
is Instagram, which is Monty m o n t y, land l a n s.

Monty lans  00:59:05 

Juliet Hahn  00:59:06 
we'll we'll see again. And, you know, then,

Monty lans  00:59:07 
Yeah. I also. Appreciate you so much. You're awesome.

Juliet Hahn  00:59:10 
Yeah. And I'm so glad that we... Hold on.

Monty lans  00:59:16 

Juliet Hahn  00:59:16 
I got... I got... I got a telephone call, and I was like.

Monty lans  00:59:21 
You good.

Juliet Hahn  00:59:19 
And the like, flip my whole screen off. I tell people gas and stuff. If you gotta a if you gotta a tell
don't worry, and then I couldn't figure out how to get it off there.

Monty lans  00:59:28 

Juliet Hahn  00:59:27 
yeah, No, I'm so glad that we connected and that you were able to join your next

Monty lans  00:59:32 

Juliet Hahn  00:59:32 
stop live on Fireside. And

Monty lans  00:59:34 
Let's do it again sometimes.

Juliet Hahn  00:59:35 
Yeah. So and listen... I the music
Yeah. Good. You got it.

Monty lans  00:59:37 
Screenshot shot. Screenshot. Say.
Got it.

Juliet Hahn  00:59:43 
But seriously, we should do one where we have you also coming on in

Monty lans  00:59:46 

Juliet Hahn  00:59:47 
teaching and doing a group thing you could do lessons things like that. That will be really fun.

Monty lans  00:59:52 

Juliet Hahn  00:59:52 
This music sucks as we're relieving.

Monty lans  00:59:53 
It's all good. It's so good. Just pretend like a Tv wonder in the back
crown. We're good.

Juliet Hahn  00:59:56 
Yeah. We're going out we're going up

Monty lans  01:00:02 
Thank you so much.
Take care. I god bless.

Juliet Hahn  00:59:59 
Guys. Thanks again for joining, and Monty will be in touch. Alright. Bye, everyone.

My focus is entirely on helping you follow your passion, even when you feel like you've got stuck in crazy town. There is a way out, its me helping you. You don't have to ditch everything in your life that is making you feel overwhelmed and stuck, you just need some help to navigate it.


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